8 examples of inspiring slogans for your brand

 There are slogans that stick in the minds of consumers, and there are those that go completely unnoticed!

Creating a catchy, short and easy to remember slogan is a challenge for marketing teams. Call on a writer to help you in your search for slogans by making you a list of suggestions!

To help you find the words that hit the mark, here is a reminder of the usefulness of a good slogan and 8 examples of inspiring slogans for your brand!

What is a good slogan?

Short, punchy, a good slogan sticks . But behind this little sentence, it is above all the values ​​of a company and its identity which are conveyed through its slogan.

Generally associated with logos, advertising slogans are powerful ways to engage your targets around your brand. Its slightest mention is supposed to trigger in the consumer a whole range of images concerning your brand: your logo, your products or your services…

But also positive emotions and preferences! Because a slogan is not just a marketing tool. If it is relevant, it will enhance your brand image. But if you make an impression with a bad slogan, which creates a bad buzz, your notoriety will certainly suffer.

How to create a good slogan?

As a general rule, a marketing slogan should be no more than five words to be easily remembered.

It must of course be understandable to everyone, be unique and have a touch of originality to stand out from your competitors.

Here are some tips for creating the perfect slogan!

The logo before, the slogan after

The logo is the carrier of your brand identity and it always comes first, before the slogan.

So, if you haven't created your marketing emblem, start by designing your logo first and your slogan will come after.

Ideally, you should work on both simultaneously, to achieve a coherent whole that tells the same story.

Study your target audience

As with all marketing communications, it is necessary to do an in-depth study of your target. Study your buyer personas to find out in particular:

• The emotional levers on which they are most receptive.
• Their culture, especially if you are targeting international markets.

Also check that your slogan is also exportable and that it translates into all languages ​​without double meaning or without becoming ridiculous like the example of KFC. The famous brand had missed the Chinese market with its slogan “Finger lickin'good” which literally translates: “We will bite into your fingers” instead of “Finger lickin' good”.

Play on emotions

Emotions are a pillar in all marketing strategies. Play on feelings, reach consumers and your mission will be successful.

But be careful, your slogan must convey an emotion linked to your business.

If it's relevant to your brand, focus on humor, you will have a better chance of capturing the attention of your target and striking people's minds.

Adopt the right tone

Depending on your field of activity, your slogan will not have the same tone.

For example, for the financial sector, the tone must remain serious, while for the events sector, the hook can be more playful. If you have a business, choose an encouraging tone.

be honest

If your slogan must sell dreams, it must not sell false promises.

Honesty is essential in your promotional communication. Telling the truth, being credible and realistic will allow you to create a bond of trust between your brand and your prospects. Simply show what makes your product or service unique!

Keep it simple

“One March and here we go again”, “Just do it”, “What else”… The secret of a successful slogan lies in its conciseness. If you want to increase your visibility and make an impact, use as few words as possible.

Avoid convoluted expressions and complicated words. The watchwords of a good slogan: efficiency and speed!

Stand out

Of course, to be effective, your slogan must stand out from the competition! Think about what makes your brand unique:

• Your values, your vision or your corporate culture.
• A service that only you offer.

Take care of the musicality of your slogan

To be easily remembered and long-lasting, think about its musicality!

You can write it in rhyme. The impact of rhymes is very strong on memorization. Remember “He’s Free, he’s got it all figured out” or “Only Maille suits me”.

You can also build your slogan like a jingle by integrating a musical aspect. Here are two blatant examples: “We all stand up for Danette”, “Carglass repairs, Carglass replaces”. You read them while singing, didn't you?

Do not rush

Take your time to construct the best slogan possible. Gather as much information as possible about your target so that your message bears fruit.

You can also submit your draft to loyal customers, or why not, ask them to choose from two or three proposals.

Don't forget that to make an impression, it must be timeless and this requires a long and thoughtful creation phase!

8 examples of inspiring slogans

You all know these 8 inspiring slogans and that's precisely why they are so effective!

1. Nike's slogan: "Just Do It"

Even today, just hearing these three words is enough to think of the brand! This iconic slogan, created in 1988, actually comes from the last words of an American murderer before he died. But the unfortunate origins of the slogan were quickly forgotten and since then the slogan has enjoyed worldwide success.

2. The Mars slogan: “One Mars and here we go again”

The brand tried a number of slogans to appeal to consumers and after fumbling, it finally returned to its very first slogan released in 1968.

The various changes aimed to keep up with the times, such as its slogan: “Work, rest and leisure, a March helps you sustain” to counter the adage “metro, work, sleep”.

However, the initial slogan was meaningful enough to adapt to all eras, which made it timeless!

3. L’Oréal’s slogan: “Because we’re worth it”

Here is a slogan that perfectly conveys the brand image of the cosmetics company. It revolutionizes the stereotypical vision of women's beauty product brands which seek above all to beautify women for the pleasure of men. L'Oréal poses here as a defender of women's rights. The impact is immediate and the slogan now shines throughout the world.

4. Nespresso slogan: “What Else”

Among the inspiring slogans , here is a typical example that conciseness can do great things in advertising marketing!

When creating its advertising spot, Nespresso asked Internet users to choose between different possible drops. With its famous “What Else”, the brand has not only managed to attract a large audience, but it has also strengthened its links with its customers.

Great success!

5. Haribo’s slogan: “Life is beautiful, for adults and children”

If the confectionery brand is so successful, it also owes a lot to its slogan.

This little nursery rhyme is the perfect example that music plays an important role in designing a slogan.

6. Quick’s slogan: “We are taste”

Created in 2003, the brand's famous slogan accompanied its new burger. He uses rhyme to promote memorization, the formula is simple and effective!

Since then, the brand has changed its slogan, such as “Quick, a legendary taste”, but none of these predecessors will have had as much impact.

7. Amora’s slogan: “For the love of taste”

Here is a slogan that uses several marketing concepts: rhyme, transmission of values ​​and simplicity. The slogan is perfectly balanced and the catchphrase relevant.

In short, another great success!

8. The Air France slogan: “Making the sky the most beautiful place on earth”

To finish our list of inspiring slogans , here is an example that goes a little against the grain with a slogan that is not concise, but which will have made an impression despite everything.

The airline plays on emotions here with its appeal to dreams and escape.

The brand has since opted for a slogan that is easier to export, seeking to embody the best of France: “Air France, France is in the air”.

Our tip for finding a slogan for your brand

Creating inspiring slogans requires in-depth thinking about your brand, creativity and careful research up front.

But, if you can find a good slogan, it will allow you to gain visibility and notoriety.