A one page site is, as its name suggests, made up of a single page. It allows you to highlight essential information to facilitate Internet users' searches. There are advantages and disadvantages to turning to the creation of a one page site.
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Along this article, learn more about the advantages and disadvantages of a one page site . We also give you our tips for successfully creating your site.
5 advantages of creating a one page site
1. A faster site to develop
Since a one page site consists of a single page, it is relatively faster to develop than a multi-page site like an e-commerce or marketplace.
To give you an idea, the production time for a one page site varies between a few hours and a few days depending on the service provider. For a multi-page site, production can vary between a few weeks and several months, depending on its complexity.
2. Minimal maintenance
Maintaining a website involves carrying out regular maintenance to ensure that it is working properly. Given the few elements found on a one page site, its maintenance is moderate.
Professionals wishing to delegate the development of their website to an agency or a freelance developer have every interest in subscribing to their service provider's maintenance offer.
3. A more accessible price
Most freelance web developers and agencies specializing in web development calculate the amount of their services based on the time spent on a project.
As we specified a little above, the development of a one-page site being faster than that of a multi-page site, it is therefore entirely logical that the final price of the production of a site one page is much more advantageous.
4. An advanced user experience
Opting for the development of a showcase site ensures quick and intuitive navigation. In fact, it is easier to mark out a user journey on a one-page site than on a multi-page site.
In this way, a more optimized user experience is obtained. A showcase site also offers the possibility of creating an ergonomic and very refined site to offer a unique experience and facilitate navigation.
To top it all off, the design of a one page site is particularly well suited to browsing on mobile or tablet.
5. Information concentrated in one place
Last but not least, a one page site allows you to send impactful messages to Internet users because its content is generally more direct. By controlling the Internet user's navigation, we obtain better transmission of information.
On top of that, when you sell a single product or service on a one page site, all the attention is focused on it. Potentially, a well-structured one-page site allows you to maximize your sales.
5 disadvantages of turning to a one page site
1. A less effective SEO strategy
The less content your website has, the less chance you have of appearing among the top results of the SERP, it's mathematical. One of the big disadvantages of a one page site is its natural referencing.
It is almost impossible to position yourself on more than two target queries when you have a showcase site. In addition to this, a one page site loads in one go, this can cause some slowness in terms of loading speed. However, the slowness of a site is penalized by Google and influences its SEO.
2. It is not suitable for all business challenges
Before embarking on the development of a one page site, it is essential to question your needs. This type of site is not suitable for all online activities. For example, it is not relevant to create a one-page site when you sell several products.
In this specific case, turn to the development of an e-commerce site. In addition, the creation of a one-page site is not optimal for communication agencies offering several services; prefer a multi-page site.
A showcase site is more suitable for the sale of a single product, a single service and for physical establishments wishing to have a digital business card (restaurant, hair salon, hotel).
3. More complex content updates
Since a one-page site concentrates essential information in one place, the results are more complex updates than on a multi-page site. Even if updates are essential for the proper functioning of a website, the showcase site is not suitable for this configuration.
4. Data collection is limited
Unlike an e-commerce site or one containing several pages, it is more complicated to track user actions on a one-page site. Be aware that by installing Google Analytics on your site, you will obtain less clear and less defined statistics.
However, data analysis is one of the essential actions to improve the performance of your website.
5. Adding new content
The fifth disadvantage of a one page site is that it cannot be easily upgraded. It is difficult to add content to a one page site without this content weighing down the site. One page sites are, in general, sites with already a lot of content.
When you need to add more, it can be difficult to find space without complicating the readability of the page. This often causes a certain imbalance with the elements already in place.
5 tips for developing your one page site
1. Ask yourself about your needs
Before you start creating a one-page site, focus on your current needs and plan for your future needs! If you plan to develop new offers or products later, turn to a multi-page site instead.
2. Choose your service provider wisely
When creating an e-commerce site or a one-page site, a web developer does not focus on the same objectives and the same issues. We therefore advise you to choose a service provider specializing in the creation of showcase sites in order to obtain a high-performance and impactful product.
3. Turn to a suitable CMS
If you subsequently wish to upgrade your showcase site to a multi-page site, opt for a suitable CMS from the start. For example, WordPress will allow you to easily switch from a one-page site to a multi-page site, without losing existing content.
4. Use the services of an SEO writer
Among the advantages and disadvantages of a one page site , your content must be even more impactful. So remember to choose the right words to be impactful in the eyes of Internet users. In addition, it is important to focus on the essentials and answer potential questions from Internet users.
If you do not have excellent writing skills, call on the pen of a professional web editor. The latter will also be able to offer you SEO optimized content.
5. Focus on design and branding
In addition to the editorial quality of your content, it is essential to stand out from the competition by focusing on a design that is both unique and memorable to capture the attention of Internet users.
The cost of page integration being particularly affordable in the context of a one-page site, we advise you to spend more time on the creation of animations and original branding.
Our tip for successfully creating your one page site
The advantages and disadvantages of a one page site are numerous. It is suitable for professionals looking for a digital showcase highlighting essential information.
Despite its ergonomic and refined design, a one page site does not only offer advantages. Less effective SEO strategy, difficulty adding new content and limited data collection are obstacles to creating a one page site.
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