Turnkey semantic cocoon service

 A semantic cocoon is today a very important SEO strategy for SEO . This high-performance principle was revealed to the public in 2012 by Laurent Bourrely, a French SEO expert .

Since then, this SEO strategy has not only proven itself, but has also evolved a lot. Experts have had to adapt to the behavioral changes of Internet users in order to respond more effectively to the requirements of search engines .

Do you want to boost the visibility of your website effectively? So a turnkey semantic cocoon service is the 100% winning solution. We will explain to you what exactly a semantic cocoon is, and what is a turnkey service to make your website explode on Google .

Semantic cocoon, what is it?

Semantic cocoon – definition

The first semantic cocoon strategy was published in 2012, but today's strategy has changed a lot. Initially, it was a concept about publishing content in text format. Now this is a very solid SEO overall content marketing strategy .

The basis has remained the same, however the strategy has been adapted to behavioral and technological developments .

A semantic cocoon, an architectural organization of the pages of your website. It is a tree structure principle linked to the most well-known queries of Internet users.

The link between the pages of your site is made between words of the same semantics . This concept focuses on the searches that generate the most traffic . In other words, the pages are linked by a precise internal link , with content that meets the expectations of your target.

The semantic cocoon will also take into account your thematic silos to create a relevant link between them. A thematic silo constitutes the different categories of products or services . Example : for a shoe store, the different categories could be children's shoes, women's shoes, etc.

Setting up your semantic cocoon contains a precise structure and key steps to follow carefully.

Structure of a semantic cocoon

The internal mesh put in place for a semantic cocoon strategy must follow a certain logic. The pages must have similar semantics and therefore similar lexical fields .

A semantic cocoon is composed of at least three levels  :

• The target page = the “mother” page: this is the main page of the category
• Mixed pages = “girl” pages: this is a page with content directly linked to the category
• Complementary pages = “sister” pages: this is a page that has content in the same category as a “daughter” page.

These pages must be transposed into a subdomain of the site , which can also be called a “directory”.

What are the key stages of a semantic cocoon?

Here is the list of steps to follow to set up a semantic cocoon  :

1. Define your target : also called persona. This is essential before you begin. Defining your target precisely is very important. If you are not speaking to the right audience, the strategy will not succeed.
2. Define your target's questions : your target's questions translate into the needs of your persona. It's anticipation, you put yourself in your target's place with a certain logic. The questions they will ask themselves and therefore the queries they will type into the search engines too.
3. Create a mindmap : a mindmap is simply a plan of your semantic cocoon. This plan will be the architecture of your strategy. It integrates the questions and answers of your target.
4. Find the keywords : each of your pages must have a similar lexical field and similar semantics. So, your pages must be optimized according to your main query keywords. The “daughter” pages and the “sister” pages will have additional semantic content. The objective is to consolidate the long tail. Keyword research is therefore very important.
5. Create your content : The writing part is a crucial step. The content must be SEO optimized with keywords, meta words, meta titles, etc.
6. Integrate your pages : integrating the pages of your site is also an important step. You can use a website creation tool (CMS) like WordPress for example. Or, use the HTML coda, a more complex way to embed pages.
7. Set up internal networking : this is an action that will redirect your target to other pages. These are the famous pages that will have been thought about when thinking about your mindmap.
8. Make the link to the merchant site : This is the last step in the loop. The goal is to get your persona to buy your products or services. The end goal is for it to land on the “take action” page.

Know that SEO experts are responsible for creating the semantic cocoons. Turnkey semantic cocoon services are effective solutions to achieve your objectives.

What does a turnkey semantic coco service include?

Experts specializing in SEO offer turnkey services. They support you throughout the key stages in order to achieve your objectives .

coqseo.com offers SEO content strategy packs adapted to your needs and objectives.

Depending on your requests, the service can be tailor-made, which is also why different packs exist. Each of them includes services that will help you according to your needs for the creation of your semantic cocoon.

Search for suitable SEO opportunities

• Semantic audit : this audit will make it possible to find the best relevance for the creation of impactful, attractive and unique content. This content must attract your target, therefore generate traffic and convert visitors into customers.
• Complete study of the tree structure of your site  : analyzing the current pages of your site will help create a relevant link between them. Also this study will allow you to add new content to strengthen your positioning in search engines.
• Creation of the semantic cocoon  : this is the creation of the mindmap . The new content will be distributed around the basic theme. Google will capture the relevance of your content and position you on the first search pages. The fact of multiplying the pages around the same lexical field demonstrates your expertise in the field. Creating the semantic cocoon includes the pillar pages, these are the ones that will clarify the tree structure.
• Creation of the internal network  : also called thematic silo, the establishment of this network is decisive for the future. Your entire website will be boosted by the new pages as well as those already existing. Your new content will be a relevant link allowing your site exceptional growth.

Develop relevant SEO content

Depending on your activity, as well as your target , searches and queries may be different. This is why researching the most relevant topics is an essential step for a successful strategy.

• Targeting the main queries  : this is research work on the keywords most requested by Internet users in the search engine. By analyzing the most frequent queries, your site will be able to position itself more quickly in the first Google pages.
• Creation of optimized titles  : page and content titles are part of a well-established SEO strategy. They must match SEO techniques and search engine semantics. Of course your titles must be unique and original to stand out as much as possible.
• Choice of relevant formats: The choice of formats is also a key step. The articles must correspond to the requests and intentions of the target but also to a certain technicality. Efficient formats allow you to obtain semantic tags that aim to enrich search results. In marketing jargon these tags are called: Rich Snippets which means enriched snippets in French. Optimizing the structure of your website allows for clear data and aims for better reading.

Write SEO-optimized and impactful content

Writing seems like a simpler task, but in reality it is not. Simple writing will attract neither Internet users nor search engines. Your editorial content must meet SEO techniques to stand out .

• Integration of unique content  : your content must be authentic, without plagiarism. Duplication of content is punished very strongly by Google. This is why the content of websites must be unique.
• Creation of rich semantics  : in-depth research carried out to target as much as possible serves to provide effective and impactful content for Google. But not only that, it must also be relevant and easy to read for visitors.
• Creation of optimized markup  : the integration phase of your texts does not involve optimizing your tags. The titles must be in H1, H2 and H3 while integrating impactful keywords. Keywords corresponding to the semantics must be highlighted with the “strong” tag, which is commonly called “bold”. Paragraphs should not be long, as they will not be read. All text integration follows an elaborate technique.
• Internal link integration : make the internal link between your content and pillar pages. This step is used to structure your thematic silos.
• Creation of pillar pages : in order to clarify your tree structure, the creation of pillar pages is a real asset. These pages strengthen your semantic cocoon.
• Data structure : To attract rich Snippets, optimizing your structure is essential. We're talking about optimizing your HTML tags. Having good visibility is very good but having good readability is also very important.

How to find the semantic cocoon service adapted to your needs?

coqseo.com specializes in content marketing . This platform offers a wide choice of SEO experts and professional writers for the production of your content. Now, the platform offers a space dedicated to your SEO strategy . The services put in place respond very effectively to frequent requests linked to the creation of a semantic cocoon. conexgo.com has therefore created its own turnkey packs .

Tailor-made packages adapted to your needs and objectives , all with competitive and measured prices.

Different packs are offered for high quality services. For each pack, a dedicated SEO expert will take care of the complete implementation of the semantic cocoon service .

Pack Starter SEO

the SEO starter pack includes  :

• A complete semantic audit
• An in-depth study of the tree
• A search for opportunities
• 15 selected topics
• Writing 15 texts of 800 words.

Pack Explorer SEO

The SEO Explorer pack includes:

• A complete semantic audit
• An in-depth study of the tree
• A search for opportunities
• Creating your semantic cocoon
• 30 selected topics
• Writing 30 texts of 800 words
• 1 pillar page of 2500 words

Pack Booster SEO

The SEO Booster pack includes:

• A complete semantic audit
• An in-depth study of the tree
• A search for opportunities
• Creating your semantic cocoon
• The study of thematic silos
• 60 selected topics
• Writing 60 texts of 800 words
• 3 pillar pages of 2500 words
• The internal mesh of your texts

Want to know more ? Contact our SEO experts directly.

Now you know the main principles of a semantic cocoon. You can see the importance of its implementation to increase the visibility of your website. The services offered for the creation of your semantic cocoon have been studied for you. These turnkey solutions are adapted to your needs and are mainly carried out by SEO experts . Do not hesitate to visit our page dedicated to SEO strategy .

You will find our turnkey semantic cocoon services and all the details concerning the overall strategy. Our expertise promises high quality services, your satisfaction is at the heart of our work every day .