20 tools for your content strategy

 Implementing a content strategy cannot be improvised! To help you with this task, here is a list of tools for your content strategy .

Most of them are free, so take advantage of them to create a high-performance content marketing strategy!

Tools for your content strategy to audit your site

To develop an effective content strategy, SEO audit is highly recommended. It is carried out when the site is created, during its redesign or as soon as you notice a drop in web traffic.

The audit will thus highlight the strengths and weaknesses of your SEO, both on its technical aspect, On-Site and Off-Site.

1. Outiref

Outiref is an online marketing tool offered by the Abondance network.

It will analyze your website, identify its flaws and provide you with a whole series of advice to improve your tags, your netlinking, your technical data and of course your textual content.

2. Alize

Alize is also a very useful SEO analysis tool: semantic audit, help with SEO optimization, analysis of internal and external links, advice on optimizing your images, previewing SERPs, testing the loading time of your Internet pages, etc.

Tools for your content strategy to find the best keywords

Implementing inbound marketing strategies necessarily involves researching the most relevant keywords for your sector of activity.

3. Google Keyword Planner

Google Keyword Planner is a free tool initially intended to help you find the best keywords for your Google Adwords campaigns.

The tool also allows you to get the corresponding search volume, as well as trends. Don’t hesitate to also use it for your organic SEO!

4. SEMRush

The Semrush Keyword Magic Tool is also a powerful keyword generator: long-tail keywords, search volume, results in the SERP…

You will find all the features necessary to boost the visibility of the content of your web pages.

5. Google Trends

Google Trends will be very useful for you to find trending keywords in all countries and even by region. The advantage of the free tool is that it can compare the interest of Internet users for these different queries.

Tools for finding the best marketing content topics

Thanks to your keywords, you must have an overview of the topics to address to reach your targets. But to define the most engaging content, it is always preferable to use tools whose primary function is this.

6. Answer The Public

Answer The Public is one of the essential tools for your content creation.

After entering your keyword, country and target language, the online site provides you with a series of questions from Google search, as well as prepositions and comparisons. Enough to fill your notebook with topics for your next essays!

7. 1.fr

1.fr is a paid tool that allows you to find all the relevant topics based on your theme. The platform also offers you the possibility of analyzing your editorial content for free to check the richness of your semantic field.

The goal is to exceed 80%. If not, do a lexical search or invest in this tool to get all the words to add in your text.

8. Buzzsumo

Buzzsumo , on the other hand, displays the best performing topics on social networks.

It's a great tool for creating viral discussions, but also for finding influencers who may become your next brand ambassadors.

9. Feedly

Feedly is the perfect tool for diligently monitoring all websites, blogs and information portals related to your field of activity.

This RSS feed reader, easy to use, will give you many ideas for topics, all you have to do is do better than your competitors!

Tools for your visual content strategy

In digital marketing, the importance of visuals is considerable and you will not be able to achieve a relevant content strategy without images and videos.

10. Canva

Canva is a gold mine for personalizing all your content according to your brand identity. Logo, infographics, Instagram or Facebook publications and stories, photo editing…

Many professional design models are available to you to highlight your digital communication, even in the free version.

11. Pixabay

Pixabay is a free and royalty-free image bank. You will surely find the perfect image to illustrate all your digital content.

12. Optimizilla

If your web pages take more than 3 seconds to load, you lose half of your visitors and therefore potential customers.

The weight of the images is often the cause of the slowdown of the site. With Optimizilla you will be able to compress all your JPEG, GIF and PNG images, without loss of quality.

13. Vimeo

Vimeo is a very useful tool for your visual content strategy. In just a few minutes, your video edits will be ready to post. Creating storytelling videos has never been easier!

Tools for planning content production

Now that you have all the tools you need to start your content strategy, it's time to create an editorial calendar with your team of web editors.

14. Trello

Even in its free version, Trello will be of great service to you. This management tool is extremely practical for visualizing the entire writing process at a glance.

You even receive alerts when deadlines approach, when cards are moved or at the end of a mission.

15. Asana

Asana is also a complete management software. Many features are offered to you for free with an unlimited number of tasks or projects.

The number of users is limited to 15; beyond that, the version is paid, which remains more than sufficient for small teams.

Tools to distribute your digital content

It’s time for your strategic content to spread its wings across different media…

16. Mailchimp

Mailchimp is a marketing automation tool that will allow you to easily send your emails and newsletters.

The platform is packed with tools to personalize your emails, create relevant content, and build customer loyalty through predictive segmentation.

17. Hootsuite

Hootsuite is a paid tool with which you will be able to schedule all your publications on social networks and monitor your performance, but also your conversations from its interface.

18. Buffer

Buffer is a more affordable solution for distributing your content on social networks.

The platform also has tools for analyzing your performance, however it is only available in English.

Tools for your content strategy to analyze your performance

After distributing your content, you must analyze its reach to know how to refine your strategy and achieve your objectives.

19. Google Search Console

Search Console is of course the essential tool for a successful content strategy.

Simple to install and free, Search Console displays essential data on your website: click-through rate, bounce rate, position in the SERP and much more!

20. Google Analytics

Another essential tool for verifying the success of your content strategy, Google Analytics provides you with a whole range of information: behavior of your visitors, user loyalty, traffic acquisition, sales and product performance, etc.

Why use tools for your content strategy?

If you have never implemented a content strategy before, you must first of all know what impact this digital strategy can have on your business  :

• A content marketing strategy will improve your natural referencing.
• It will boost your positioning in search engines and increase the visibility of your website.
• It is the most powerful traffic acquisition lever.
• It is the most effective marketing strategy to increase your conversion rate.
• This is the best strategy to attract a targeted audience.
• It is ideal for setting yourself apart from the competition.
• A relevant content strategy will position you as an expert in your industry.
• It is perfect for improving your presence on social networks.
• With a good content strategy, you will improve the user experience and gain the trust of your new customers.
• This is the ideal communication strategy for gaining backlinks.
• Finally, it is the only editorial strategy that generates a significant return on investment.

However, to take advantage of all these benefits, the work upstream can be significant, especially if you do not master marketing techniques and if you do not have the necessary tools to set up an effective strategy.

What types of tools should you use for your content strategy?

A content strategy is based on an essential principle: producing content with high added value . That is to say, quality, informative, attractive, engaging content that also meets Google's SEO criteria and the search intent of Internet users.

There are different types of content to include in your strategy: blog article, landing page, infographic, newsletter, social media publication, white paper, podcast, etc.

To develop a successful Web strategy, you will therefore need marketing tools that allow you to find the best keywords, carry out an SEO audit if necessary, improve your content creation, automate certain tasks , design an editorial schedule, disseminate your brand image on social networks…

But be careful, these digital tools will be of no use to you if you start without specific marketing objectives! Set yourself 2 or even 3 key performance indicators maximum to start. For example :

• Improve the positioning of your website.
• Increase the number of leads.
• Get ahead of your competitors.
• Improve your brand image on social media.
• Target a specific audience…

Next, you will need to establish your marketing plan based on your objectives and select the tools you need from the following list.

Our tip for your content strategy

With such a list of tools for your content strategy, you will be able to transform your content into powerful acquisition levers.