Why promote web writing to UGC?

 Writing web content is one of the essential elements in implementing an effective natural SEO strategy. It promotes the loyalty of a targeted audience, optimization of visibility on search engines but also an increase in organic traffic.

Using the services of a web editor is an excellent way to obtain authentic, unique and relevant editorial content for a website.

Throughout this article, learn more about what UGC content actually is , what are the good reasons to favor web writing over UGC and finally, why it is essential to write 100% content unique.

Focus on UGC

UGC: definition

UGC is the marketing acronym used to define User Generated Content , content generated by users in French. The latter illustrates a typology of free content that can be exploited as part of a company's content strategy.

To give you an idea, UGC content can take the form of customer reviews, comments on product pages or on social networks, photos, videos or blog articles. This content contributes to the visibility of your business on search engines.

A UGC content strategy consists of using content written by users about a brand or company. Depending on their insight, you have the possibility to exploit these elements by publishing them on your social networks, on your website or as part of the creation of video content.

Why use UGC to quickly generate content?

In the context of a company's web writing, UGC represents content that is both practical and interesting to use. On the one hand, this is a significant financial gain for a company. The latter does not need to allocate a particular budget for content writing. On the other hand, using user-generated content is an excellent way to give voice to your customers and make them real ambassadors. For a brand, positive customer reviews are guarantees of quality, satisfaction and trust.

It is also interesting to add that using UGC content is interesting because it allows brands to save time. Indeed, writing quality web content requires a significant investment of time. UGC content is already written and ready to be used.

The limit of the exploitation of UGC

Yes, using UGC content appears to be a relevant content strategy, both to save money and also to save time. However, these types of content still have some limitations.

User-generated content is generally not optimized as part of an SEO strategy. Vocabulary and inbound/outbound links may also be subject to penalties when they are not appropriate. In this sense, it is not always relevant to rely only on UGC to improve your visibility on search engines. In summary, this type of content requires the implementation of a major development strategy to limit misuse or deliberately malicious use.

Good reasons to favor web writing over UGC

Google appreciates “manually” written content

On the web, Internet users appreciate getting information through well-written content that provides useful information. Whether it's blog articles, website content or a white paper, quality content that's easy to read and responds to Internet users' questions is generally what we consult. most.

Google appreciates and attempts to promote manually written content because it recognizes its value in the eyes of users. Indeed, its main objective is to help its users easily find an answer to their questions. As a result, it tends to value unique and hand-written content because they are guarantees of quality, relevance and extreme added value.

Favoring web writing over UGC when you implement a natural SEO strategy is an excellent way to optimize the visibility of your website while promoting the writing of authentic and unique content to please Google.

Latest Google updates: what's changing

In the same way as automated writing, the pages of a website composed of UGC are not appreciated by Google. As we explained a little above, Google highlights manually written content and tries to promote it more and more as part of its updates.

The search engine aims to eliminate “zombie pages”, in other words, pages solely for SEO purposes, in particular composed of UGC. As part of a natural SEO strategy, these pages tend to drag down the SEO performance of your website. In this sense, it is important to favor web writing over UGC .

Google frequently publishes recommendations for website owners. These recommendations aim to guide them on the best practices to implement in order to improve the natural referencing of their website. The search engine advocates the frequent publication of unique and quality content that answers users' questions.

Today, Google claims to be able to easily differentiate content written manually from that written automatically by an AI or coming from a page composed of UGC.

The importance of writing unique content

Bringing real expertise to a subject

Unlike UGC, writing unique content demonstrates mastery of the subject matter as well as real expertise on a given subject. This mastery is particularly valued by Google because the search engine appreciates content with high added value and likely to answer Internet users' questions. Indeed, unique content is generally a guarantee of relevance and usefulness in the eyes of users.

On the other hand, writing unique content tends to increase the credibility of a site in the eyes of users but also search engines. By writing unique content on the web, you position yourself as an expert in your industry and will also demonstrate that your content is newsworthy. The credibility of a website that writes 100% unique content improves its ranking in the search results list.

Promote SEO optimization

Faced with the strong competition raging between different companies to appear on the first page on search engines, there are essential criteria to implement so that Google values ​​your content over another. The publication of unique content is one of the criteria allowing a web page to be highlighted by Google.

The unique character of content brings added value to a blog article or a web page and thus helps build user loyalty. On the other hand, by frequently publishing content in the form of blog articles, infographics or white papers, you will have a better chance of optimizing the SEO of your site and appearing among the first search results. on Google. The main thing is to emphasize the recurrence and quality of your content to strengthen the SEO of your site.

How to write unique content?

Unique content is defined as content which demonstrates uniqueness and which does not exist anywhere else on the internet. The notion of unique content includes images, videos but also textual content.

The best way to ensure the writing of unique content is to call on a professional editor and thus favor web writing over UGC. Thanks to his mastery of grammar, spelling and different literary styles, this professional will be able to write unique content for your blog or website.

The main thing is to guide him at the start by giving him as much detail as possible about the objectives of your content, your targets but also the desired editorial style. This way, you will be sure that the unique content written meets your expectations.

Our tip for promoting web writing in UGC

Favoring web writing with UGC is a relevant strategy for promoting user content, saving time but also optimizing your marketing budget. However, Google tends to sanction web pages composed of UGC. The ideal is to favor the manual writing of web content to improve your natural referencing score and increase your organic traffic.

Get unique, quality content by turning to a writing platform . Many freelance web writers are available to meet your needs.