To rank your site on search engines, choosing relevant keywords is an essential step! You absolutely must find the queries of Internet users likely to bring you maximum qualified traffic.
Identifying the right keywords and understanding Internet users' search intentions will also help you when writing your texts. You can also use the services of conego.com to write your content!
SEO is becoming more and more competitive. You will have to demonstrate cunning and originality to find expressions that are both sought-after and as least competitive as possible to have every chance of being referenced.
Hence the need to have effective analysis tools to find keyword ideas quickly!
A keyword, what exactly is it?
The term keyword refers to topics and ideas that determine the content of a web page. These are words or groups of words that Internet users use to carry out searches to find the information, products or services that interest them.
In the field of natural referencing, the keyword is an important element because it improves the visibility of a page. When you match the keywords used in writing the content of the page to the queries of Internet users, this page will appear in the first search results.
The basic principle is therefore simple: your site will be in the SERP ( Search Engine Result or search engine results page), if the search engines consider, after analyzing its contents and its words, that it is the more capable of providing the desired answer or the information sought by the Internet user.
12 Keyword Analysis Tools
1. Google ADS
A very well-known and particularly powerful keyword planning tool is directly integrated into Google Ads. It offers you a range of features to find inspiration and analyze relevant queries.
By typing a few phrases, the tool quickly suggests other related searches, including the number of monthly searches, traffic forecasts and competition rate.
A must to make a first selection!
To access it, simply go to your Google Ads account (note, your account must be in Expert mode). You must then enter your billing information and create a campaign to complete the account setup (don't panic, if you don't want to spend money, you can pause your campaigns directly).
There are other Google tools that you can use in addition to finding new keywords:
- Google Trends allows you to know the latest topics most searched for by Internet users. All you have to do is enter a keyword and the tool offers you a list of related topics.
- Google Keyword Planner
- Google Search Console
2. UberSuggest
Recently acquired by Neil Patel, Ubersuggest is another popular tool for obtaining a selection of keywords from one or more terms.
You can search keywords for the web, but also for YouTube, Google Images, Shopping and even News.
Finally, it works just as well for a search in English, as in French, German, Spanish, Ukrainian, or Swedish…
3. SpyFu
SpyFu is a tool allowing you to visualize the keywords used by your competitors (for SEO as well as for Google ADS campaigns). Perfect for quickly finding inspiration!
Rather than racking your brains, start by scanning the sites in your
4. Keyword Tool
If you are looking for long-tail keywords, Keyword Tool is a reference on the subject.
This excellent alternative to Google Keyword Planner helps you find popular expressions on Google, YouTube, Bing, the Apple Store and even Amazon. You can therefore optimize your natural referencing on different platforms at the same time!
However, its version does not allow you to see search volumes, but only the titles of the most important keywords.
5. WordStream
WordStream offers a keyword research tool that is very useful, although limited (you will need to provide your email address to receive the full list of phrases).
If it allows you to search for keywords by country (including France), it also allows you to search by sector of activity: a welcome feature.
Around twenty areas, ranging from ready-to-wear to real estate and tourism, are available, allowing you to further specify your search.
6. Keyword Generator
Keyword Generator finds up to 150 keyword ideas for any seed keyword. You then obtain a list of keywords, but also of queries in which appear the estimated monthly search volumes for each keyword.
You can also use the generator to find keyword ideas and queries for Bing, YouTube and Amazon. Just change the search engine at the top of the page.
7. Answer the Public
Find out what people are asking about…absolutely anything and everything! This is what the Answer the Public tool offers . The latter finds questions, prepositions, comparisons, alphabetically sorted search lists and related searches. All you have to do is choose the language and country then type the desired keyword.
The results are presented in a very visual form, like a mindmap.
Si l’on tape par exemple la recherche « Chocolat » en français, pour la France, on trouve des questions telles que « pourquoi chocolat mauvais pour chien » ou « qu’est-ce que le chocolat blanc », des comparaisons comme « chocolat ou cacao », des prépositions comme « chocolat à pâtisser » et des recherches connexes comme « chocolat chaud ».
En cliquant sur l’un des résultats obtenus, vous accéderez directement aux résultats de la recherche en question sur Google.
8. Keyword Surfer
Keyword Surfer is a extension for Google Chrome. This tool shows estimated global and monthly search volumes for any query typed into Google. So this is the fastest way to get keyword insights, for every new search you do in Google you will discover search volumes, CPC, keyword suggestions, related terms and lots of other information.
Good news for you! The tool is of course 100% .
9. SEMRush
SEMRush is among the keyword analysis tools that offer trials. It allows you to check your positions on specific expressions. You can carry out a multilingual search to get ideas for keywords in the different countries where you market your products or services. This tool also has features that help you analyze the SEO strategy of competitors.
10. AHrefs
Ahrefs is one of the most recommended keyword analysis tools . It provides you with a wealth of interesting data that allows you to create, monitor and improve your SEO strategy. While Ahrefs is best known for backlink analysis, its features are very varied and its performance for keyword analysis is highly appreciated.
11. SEO Hero
Designed by the winner of the 2017 SEO Hero competition , Frenchman Walid Gabteni, this tool is SEO software allowing you to explore the topics that are talked about on the web. SEO Hero aims to allow you to explore the subject of your choice and to detail the lexical field corresponding to your query by drawing inspiration from the best referenced pages on your theme.
By doing your search by sections, you can quickly identify the keywords used, but also all their synonyms and all the expressions associated with your initial query. You therefore have a broad base of inspiration to make your SEO even more relevant and effective.
12. Quora
With this latest original tool, you can consult in a few clicks all the questions asked by the Internet users you want to attract to your site. How Quora works is simple, but extremely effective: Internet users can ask any question that is on their mind and you just have to consult the topics that interest you. At a glance, you can analyze how the most popular questions are worded and select the main keywords related to your field.
And good news: a French version of the site was recently put online. Please note, however, that the English version remains the most visited. If you are quite comfortable with English (or with Google Trad), take a look to complete your searches in French. By doing the same search, certain keywords that you had not thought of may appear.
Why should you integrate keywords into your content?
Keywords play an important role because they allow Internet users to locate content that corresponds to what they are looking for. Search engines evaluate the information published on websites in order to make the most interesting pages appear on the first page of results. The insertion of keywords therefore allows you to generate natural and qualified traffic to your site. Indeed, the Internet users you are targeting will be able to easily find you using search results.
To be at the top of the SERP, it is therefore important to define the keywords and expressions on which you want to position your site.
We can distinguish two types of keywords:
- Rare keywords – or long-tail keywords – which are rarely used by Internet users when formulating their query and will not always allow you to stand out on the results page (overly technical terms, little-used language, etc.), unless you are in an extremely specific field.
- Generic keywords – or head keywords – which are probably already used by all your competitors. Spending too much time working on them will therefore not put you at the top of the SERP list.
You understand, so it is important to find a good balance between the two types and to diversify your keywords as much as possible while remaining consistent and relevant. To do this, the ideal is to find new keywords using the lexical field which includes your keywords: synonyms, verbs, adjectives, associated expressions, etc., dealing with the same subject. After all, that’s also what Internet users do when they ask Google a question!
To find these keywords, when launching your site for example, there are several fairly simple ways to implement:
- You can look at what your direct competitors are doing (those with good SEO, naturally)
- You can carry out in-depth monitoring by following news and developments in your sector of activity: reading blog articles on subjects that interest you can be very informative and give you new ideas for keywords to use
- You can browse social networks and read what is being said on the topics that interest you (by sorting through the information you find, of course)
- You can directly question your customers and prospects, or why not your network to find out the opinion of your target
There are many tools that allow you to know the volume of traffic by studying the number of clicks. You can consider running paid campaigns through SEA (Search Engine Advertising) ads to strengthen natural referencing in order to obtain better results.
It is also recommended to use research tools that suggest the best keywords . It is strongly recommended to choose the keywords used carefully taking into account the profile of the Internet users you are targeting. You must therefore think about adapting your vocabulary to your ideal client. You will not address a professional in the same way as you would an individual and you will not use the same vocabulary or the same expressions when writing for a young adult as a retiree. Our tip: think about synonyms and language level!
.png)
0 Comments