Google continues to keep the SEO sphere in suspense... This year, we were treated to two major updates to its algorithms. After the one in March, it's time for the Google Core Update in August 2023!
As always, it is the quality of the content that will be at the heart of this deployment... It is therefore time to consider support from a freelance web editor , to obtain texts with high added value, essential to your SEO.
The Mountain View firm continues its unwavering commitment to offering ever more relevant and precise search results. As business managers and/or web professionals, what does this new Google Core Update of August 2023 have in store for you?
August 2023 Google Core Update targets search results
In August 2023, the world of SEO will experience a new evolution, witnessing the power of Google in defining web standards!
Announced on August 22, 2023 on social networks, the update to the core of Google's algorithm, commonly called “Google Core Update August 2023”, has begun its deployment phase. It ended on September 7.
This evolution of the Google algorithm is all the more significant because it is the second major update of the year, the previous one dating from March 2023.
These Core Updates, essential to the proper functioning of the search engine, have the main objective of improving the relevance and quality of the results offered to Internet users.
Of course, as always with the Mountain View firm, we do not know the precise details of this update. We only know that it can have notable repercussions on the visibility of certain websites…
How does this major update impact websites?
As a major update, the consequences of the August 2023 Google Core Update affect several areas of websites:
Performance and traffic
Google has announced that this update could impact website performance. However, the American giant specifies that a drop in traffic is not necessarily synonymous with errors. His advice is to check the content and, possibly, complete or improve it so that it regains its initial traffic.
Visibility in search results
Google Core Updates often impact a website's ranking, either positively or negatively! Some media could lose their visibility overnight or, conversely, gain positions and improve their online notoriety.
Conversion rates
The direct consequence of a decline (or increase!) in a website's performance and visibility is seeing a change in your conversion rates. Whether it is direct sales (in the context of e-commerce) or filling out forms to acquire leads, these rates are directly subject to updates to Google algorithms.
If your pages position themselves on new, better qualified queries, or if they move up in the results, it's a jackpot! The conversion rate should increase... On the other hand, if the Google Core Update degrades your ranking or changes your SEO strategy, you risk seeing a decrease in conversions.
How do I know if my content is impacted by this Google Core Update of August 2023?
The Google Core Update of August 2023 completed its deployment 16 days after its start, on Thursday September 7. Generally, you have to wait a few days after the end of the deployment to assess the consequences of a modification in the algorithm.
If initial movements can be detected during deployment, it is advisable not to take any action until deployment is complete.
Use Google Search Console and Google Analytics to audit the following:
- Website visibility : check traffic, impressions, clicks and CTR. Any changes may indicate an impact of this new Google Core Update.
- Ranking in search results : Identify any changes in the positions of your primary and secondary keywords following the update.
- User behavior and engagement : Any changes in bounce rates or session duration indicate an impact on your SEO.
- Content quality : Google's major updates focus on the overall quality of the site and in particular the value of the content. Any page or blog post that experiences a drop in performance should be audited. It may be time to complete, update or delete this content to regain places in the SERPs.
Our tip for reacting to the Google Core Update of August 2023
When faced with a Google algorithm update, the key is patience. Closely monitor performance indicators, analyze your content but don’t rush decisions!
Major updates may cause temporary fluctuations in rankings. They often stabilize at the end of deployment. No need to review your marketing and SEO strategies right away…
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