A company's reputation on the internet has practically become as essential as your physical reputation. Indeed, it is important for a company to be appreciated by both its customers and its suppliers. This can have a big impact on your company's finances.
To ensure that your site's reputation is doing well, you will need to analyze it. If you don't know how to correctly analyze your reputation on the web , find out what to do in this article!
Why analyze your e-reputation?
If everything is going well for your company, it may still be interesting to work on your e-reputation. Maintaining it is important and will allow you to keep what works well and find solutions to problems.
Your image must be closely monitored by your company, because it can offer multiple advantages:
- Increase your sales;
- Have more credibility with your customers;
- Find a solution and quickly change options in the event of a problem;
- Appear more and more professional;
- Recruit better profiles.
The increase in sales
It is true that the good reputation of a store or website will allow you to increase your sales. This is all the more true since 2020 with Covid-19: the number of online sales has increased enormously and it is necessary to adapt quickly to this.
By offering properly presented products and having good reviews on them, you have an advantage in being able to sell them in larger quantities.
Define the risks of a bad reputation
With a bad reputation, many risks can appear and harm your good development. It is therefore important to quickly consider whether your reputation is declining.
Here are all the risks this can cause:
- Having negative opinions on social networks ;
- Have negative reviews about your products;
- Reduce your sales.
How to test your e-reputation?
In order to test your reputation on the web, there are a few steps to follow. To do this, you need to know how to do it. Discover the answers in the following paragraphs!
Check site update
As your site is a digital reflection of your company, it is important that it corresponds perfectly to what you offer. It is therefore important to maintain it well by keeping it up to date as much as possible.
Here are some areas you need to check:
- Always put the latest news from your site at the top;
- Show the evolution of the company with adapted publications;
- Continually liven up your blog.
Analyze the competition
To be able to progress, it is necessary to measure yourself against the competition. Whether you are a market leader in an area or not, it is important to always monitor what your competitors are doing. On Google, it is also beneficial to monitor whether you can find yourself by searching on Google.
In the event that you can see each other, this is very interesting and it is important that this dynamic continues. Otherwise, try to compare yourself with your competitors and change your strategy.
Is your online presence sufficient?
It is indeed important to know if your presence on the internet is sufficient. This is an important indicator useful for knowing whether your marketing strategy is paying off or not.
If this is the case, you will have to remain vigilant, but keep this method which works! On the other hand, if you notice that your presence is not enough, you will have to rethink things.
Monitor our communication media
It's certainly not the one that comes first to your mind, but knowing what your customers think of you on your different social networks, or on other media, is essential. Whether via brand pages, forums or even customer review sites, it is important to know the opinions of your customers before yours!
The different tools to analyze your reputation
Google Alerts
The most famous monitoring tool! Google Alerts configures all mentions of your brand on the web very easily and quickly. Free, it allows you to create alerts to be notified when a site or blog mentions your name.
His only downside: he doesn't watch social networks.
Mention
Alternatives to Google Alerts, Mention remains a very comprehensive tool analyzing your presence on the web as well as on social networks. As with Google Alerts, it allows you to create alerts whenever your name or brand is mentioned.
Its only downside: the tool costs money.
Our tip for analyzing your reputation
Reputation on the web is today as important as the reputation of a physical store. It allows you to know whether or not people will go to your site.
To obtain quality writing that will improve your reputation on the web, we advise you to contact a professional editor.
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