TikTok is today the social network with the greatest development potential. If the other platforms have been established for a long time and are, for the most part, saturated with publications, too competitive (too many content creators) or even overwhelmed by trends, TikTok stands out and offers a new possibility for its users to find solutions to their problems in the form of video content.



And in terms of marketing, it’s a godsend! Obviously, it's not enough to simply post a video to stand out and achieve your goals. Behind it, you need a good script with a strong message to make your videos attractive and fun.

To do this, you can definitely call on a professional web editor who will write you good scripts for engaging video content and who will also improve SEO in order to appear in the best Google searches.

And to familiarize yourself with this platform, here are some tips that will help you create good scripts for your video content on TikTok.

Why write a script for your TikTok videos?

Writing a video script has many advantages. And on an app like TikTok where users search for short content to find the information they want as quickly as possible, there's no room for scattershot like you might on YouTube. Otherwise, you risk disengaging your audience. Indeed, a recent study has even demonstrated that humans now have a concentration time shorter than that of a goldfish, in other words 8 seconds... 

The main objective is therefore to capture the attention of your target as quickly as possible and writing a video script can change everything about your content creation strategy. Indeed, writing your script will allow you to get straight to the point, to know exactly the message you want to convey without getting scattered or starting a video without knowing what you are going to say.

But this script also allows you to save time when filming. You won't necessarily need to take multiple takes because you got confused, because you need to think through your ideas, or because you forgot a key point you wanted to make.

Writing a good script will allow you to gather all the essential information that you want to share with users of the TikTok platform and thus save you valuable time and effectively generate the interest of your target.

What is the ideal length for a TikTok script?

Ideally, the length of TikTok video content is between 15 and 60 seconds. It mainly depends on the topic covered in your video.

By staying within this range, you can ensure that your content is neither excessively brief nor excessively long. For a one-minute video for example, the average length of a video script is then 200 words.

What can you add to a video script?

If the hook is the essential element of your video script in order to capture users' attention quickly, certain elements remain important to perfect your script.

To write a good video script , there is a standard structure that you can then adapt according to the content you want to share.

The hook

As we told you, the hook must immediately make the user want to stay on your video, whether using a title, an image or a video.

But be careful, however, that this hook lives up to the content that will follow. If your hook has nothing to do with the message of the video, you risk disengaging users from the rest of your content.

The introduction

Here, it's simply a matter of introducing your video and explaining to the user the theme of your content. No need to go into detail, get to the point and simply explain the overall context.

The contents

This is where details are so important in writing. To write a good script , don't hesitate to write out all the elements you want to include in your video. While telling your story, you can add any type of detail that might be important during filming, such as video effects, people appearing, objects or images you will show, music, etc.

Writing these elements in your script will save you time but also make your content more attractive and engaging for users of the platform.

The CTA

The call-to-action is also an important element to include in your script. It prompts the user to perform any action. This could be commenting on your video, encouraging them to follow you or even leaving a like on your content. Writing it on your script will help you not forget it during filming and your audience will be able to act on your content!

The loop or the loop

If it's a word that doesn't mean much to you, you will quickly learn that on an application like TikTok, the loop is important!

The loop allows you to effectively connect the end of your video with the beginning. So your video restarts without users even noticing it. This adds both an extra eye-catching element to your content but it can also encourage the user to start the video again since it doesn't actually end.

Writing this part can allow you to think in advance about an interesting loop that can increase engagement and avoid getting confused during filming.

Why produce videos on TikTok?

Get visibility online

As we told you above, TikTok is the popular platform. If the web continues to evolve, the application constantly adapts to changes in order to improve the user experience. With more than 1.7 billion active users worldwide in 2022, it is a godsend for obtaining greater visibility on the web.

Become an influencer

If other applications like Instagram or YouTube no longer really leave room for new influencers, the situation is completely different for TikTok. The application is not saturated with content as can be the case for other social networks. It is therefore still possible to create attractive and original videos and thus make a place for yourself on this platform.

The format is also much shorter than on YouTube for example and therefore leaves more room for other content strategies.

Offers visibility to your business

Today, if you are still hesitant about creating a TikTok account for your business, don't hesitate any longer. If a few years ago we thought that this platform was reserved for generation Z, today it is opening up to other targets looking for briefer and more informative content.

It is therefore an interesting lever in marketing in order to sell, promote products or even allow your company to obtain better visibility.

Reach a wide audience

As we said above, TikTok has no less than 1.7 million users worldwide and therefore the possibility of getting a lot of views. Producing videos on this network opens you up to a large audience that goes well beyond borders if your content is well referenced.

TikTok Script Example

If today you have the possibility of writing your TikTok scripts thanks to Chatgpt , here is a basic idea on which you can rely to create your video content.

Example text for a 60-second “restaurant presentation” video on TikTok:

To include on the video: write each sentence for those who do not turn on the sound. Music in the background of video: (to choose).

0-5 seconds

  • Actions: Hook (photo of a sandwich on the thumbnail)
  • Editorial: “ Stop everything, a new spot dedicated to sandwiches has just opened in Paris! “

10-25 seconds

  • Actions: Intro (Presentation of the history of the restaurant (short tour of the restaurant, decor))
  • Editorial: “ Here, Matthieu and Thomas wanted to pay homage to the sandwiches their grandmother made for them and this is how they opened BreadStorming, a unique concept where you compose your own sandwich or salad. “

25-35 seconds

  • Actions: Presentation of the menu (zoom on the different breads and toppings)
  • Editorial: “ You choose your bread, ciabatta bread, burger bread or even olive bread and you insert your favorite recipe and if you are not really a fan of bread, you can opt for the salad option with the same composition as in sandwiches. “

35-45 seconds

  • Actions: Presentation of the favorite product (tasting of the sandwich)
  • Editorial: “ Special mention for the Melting-Pot with traditional bread, a pure product from the South-West thanks to its Serrano ham, its sheep's cheese, its small dried tomato puree and its black cherry jam, a real treat! “

45-50 seconds

  • Actions: Another presentation of a flagship product (zoom in on the slate with the current recipe)
  • Editorial: “ And the little extra thing? Thomas and Matthieu brainstorm a new recipe every month depending on the seasons! “

50-55 seconds

  • Actions : CTA
  • Editorial: “ And if you want to find out more about the menu or these new recipes, don’t hesitate to subscribe! “

55-60 seconds

  • Actions : Loop
  • Editorial: “ And besides… ”

Our tip for delegating the writing of your TikTok scripts

With these different tips, you will have a solid foundation to help you write your video content .

But if you don't have Shakespeare's pen, don't hesitate to call on one of our editors on the Redacteur.com writing platform who will bring you their expertise and valuable advice in order to create the best possible scripts to achieve your goals !