How to find a freelance copywriter?

 When you want to gain visibility and impact on your future clients, copywriting is one of the keys. But why and how to use a copywriter?

This is what we will see together in this article!

What is a copywriter?

Before we talk about how to find one, let's define the concept of copywriting. Arriving from across the Channel, this term, as its name suggests, indicates that the copywriter is an editor. Basically, this is not false. But a copywriter has acquired additional skills, particularly in writing impactful texts both in terms of marketing and emotions.

Copywriting is therefore an art which consists of convincing the reader to take action. He differs from the average web editor who writes texts and content purely for the purpose of SEO or even from the journalist who writes informative texts.

The copywriter and the web editor are therefore two different professions, although closely linked, since often the copywriter cut his teeth as a web editor. Indeed, although there are some copywriting training courses, they are still not widespread. Consequently, writers acquiring these skills have trained and continue to train themselves through writing.

The main objective of the copywriter is to convince your reader with words. He is responsible for finding the right words, those that will push your reader to action.

The power of copywriting in your business

We have seen it: copywriting is the art of convincing with words. It is therefore a powerful marketing and commercial tool. But it goes well beyond this simple observation! Copywriting is an integral part of your sales strategy, because it serves both prospecting and converting your customers.

The strength of copywriting lies in building confidence and persuading that your product is what your reader needs because it meets everything they expect. By reading your copywriting, the reader is seduced by your vision and the move to action is natural.

Copywriting in your business is a superpower that will help you convert more with less effort.

Why use a freelance copywriter?

The main talent of the copywriter is to find the right words to reach your target. The copywriter is able to adapt to the field for which he is writing, but also to the customer target that the text must reach. He will know how to find the tone and phrasing that will push the prospect to be interested in your article, to subscribe to the form you present to him, or to take action on your sales page.

Indeed, the copywriter is capable of writing all kinds of texts:

• landing pages;
• mailings;
• product sheets;
• posts for social networks;
• videos ;
• podcasts…

To summarize, the copywriter is able to write in a variety of media depending on your needs and your sales strategies.

12 advantages of working with a freelance copywriter

1. Publish qualitative texts that convert

This is the first advantage of working with a freelance copywriter.

Indeed, due to its know-how, the texts that you will entrust to it are much more likely to obtain the expected results, both in terms of capturing prospects and converting them into customers or building customer loyalty.

2. Access to specific skills and expertise

Depending on your needs, you may be required to work with different editors.

Indeed, certain more technical aspects can be carried out by different copywriters. A considerable advantage for developing your business around your various expertise!

3. Increase your visibility on the Net more quickly

This goes without saying, but if you have many texts to write, you will get them done faster with the help of several copywriters.

You can publish them more quickly, and therefore develop your visibility more quickly.

4. Save time

While you delegate the writing of your content to one (or more) copywriters, you have time to concentrate on your core business, to take care of your clients... or to take a little more free time.

5. Growth in your turnover

Working with a copywriter will save you money, since they specialize in writing texts that push visitors to action.

Consequently, a sales page written by a copywriter, meeting all the copywriting criteria, maximizes your chances of conversion. And therefore, your turnover.

6. Develop a relationship of trust with your customers

The copywriter is a born arguer. He knows how to lead the debate towards the desired end. But he can also take charge of the entire development part of the customer relationship.

Whether it is responding to their issues or collecting their opinions, the copywriter will use all of this to then build new argument pages for your site.

7. Improve your strategy

The copywriter knows how to write impactful and converting emails. Entrusting him with writing announcement and launch emails (especially new products) ensures a higher conversion rate.

Likewise, you can set up a sequenced marketing strategy with you to convince the prospect and thus transform them into a customer.

8. A new vision of your business and its issues

Working with a freelance copywriter allows you to bring new blood into your organization. An asset for identifying the modifications to be made that we don't see or no longer see through force of habit, or because we have our heads in the handlebars!

Let's take an example: sales of your flagship product are plummeting, and you think the reason is a particular text. By entrusting the writing to a copywriter, he realizes that the problem does not come from this particular text, but from your landing page, which no longer converts as well as before. The solution was there, right under your nose, but you didn't have time to notice it!

9. Significant flexibility

Working with a freelance copywriter allows you to gain flexibility and responsiveness.

Do you need to renew your pitch, your way of offering it, or simply launch a new product?

The freelance copywriter will allow you to react and provide you with the texts you need in a shorter time.

10. Simplified recruitment

By working with a freelance copywriter, you no longer have to go through the arduous process of hiring a person, whether full-time or part-time, on a fixed-term or permanent contract.

The freelancer is there to accomplish his mission, and that’s it! You are not bound for more than the time of his mission for a cost established from the start.

You can call on him as often as you want without any further constraints.

11. The copywriter is a digital marketing professional

The freelance copywriter is a specialist in storytelling and marketing strategies to encourage action. Calling on such a professional is the assurance for your business that your marketing will take off.

12. A sales text makes your life easier

The more sales a text is, the less you will have to seek out customers. They will come to you by themselves as soon as you read this fabulous landing page created by your freelance copywriter.

You will have understood: there are many advantages to working with a freelance copywriter!

Find a freelance copywriter on Redacteur.com

On our platform we put you in touch with more than 15,000 professional writers, many of whom specialize in copywriting.

Our copywriters work in more than 50 themes including sales, marketing, e-commerce and many others. We necessarily have the specialist here who will be able to meet your specialties!

In addition, working with a freelance copywriter on Redacteur.com allows you to discuss with this professional, to ask him for as many modifications as necessary so that the final text is exactly what you need.

Do not hesitate to contact us to discuss your needs. Together we will find the solution that suits you.

Our tip for finding a freelance copywriter

On Redacteur.com, you have access to thousands of copywriters. Do not hesitate to contact our platform to advise you on the texts to propose.

You can also submit your project directly on  Redacteur.com  and obtain your quote for the writing of your texts to be entrusted to one of our freelance copywriters.