How to write the perfect social media post?

 In the context of content marketing, we often present social networks as a very effective way to promote your content .

But they are not limited to that: a post on social media is content in its own right, and it is a clever mix of text, images or even emojis…

To help you find your way, an infographic from CoSchedule highlights the specificities of the best publications on the different social networks, based on the analysis of 6 million publications and various studies.

Write the Perfect Facebook Post

The number 1 social network is of course an essential part of your social media marketing strategy.

To take advantage of Facebook, it is better that your publications include links (perfect for sharing or republishing your blog articles and other content); in which case, they should not exceed 111 characters.

For the rest, Facebook invites sobriety when it comes to hashtags (to be avoided) and emoticons (1 maximum).

Write the perfect tweet

Twitter is also designed for sharing links and the recommended number of characters is, again, around a hundred.

This network is, however, distinguished by the importance of the hashtag: we recommend including 2 per tweet, as well as an emoji.

Create an irresistible Instagram post

Instagram's emblem is a camera: no wonder, then, that images are the most successful type of post!

However, Instagram offers more margin for the length of the text: thus, we recommend no less than 241 characters, 11 hashtags, and 3 emoticons.

Make a successful Pinterest pin

Another very visual social network, Pinterest also favors images.

The best pins contain more than 200 characters and, more surprisingly, no hashtags or emoji.

Make the perfect post on LinkedIn

LinkedIn, the professional social network par excellence, lends itself more to sharing links.

Aim for 149 characters and avoid hashtags and emojis on this platform.

Write posts for social media

Writing for social networks is a little different from the classic writing that you find in an article, a website or other novel writing. Social networks call for zapping. People have little time, look at their news feed quickly, on transport, between two  appointments , in the doctor's waiting room or at the hairdresser.

You have to interest people from the first words and say what you want to express in a few sentences. The network news feed is saturated with information. You have to stand out, target, interest in order to exist. Your publication will be commented on, either positively or not.

Your goal: that the post you are going to write and publish goes far, is shared, receives positive opinions and leads your readers to the action of liking, registering or visiting your site for example.

As a general rule  , network algorithms favor posts that are most shared or commented on. Otherwise, your post will have difficulty finding a place on the news feed. It might not even appear there. This is why you must write your missive according to the rules of the art and for the specific media that are social networks.

Here are some principles necessary for writing good posts on social networks!

Prefer a relaxed tone

Very often, the action of connecting to a network is linked to the need to relax. You have a moment ahead of you, you go to Facebook or Instagram. The objective is very different from that of reading articles, blogs or other novel or philosophical readings.

As a result, when publications are too serious or seem a little complex to read, they tend to be “shunned” by Internet users. Not that they lack interest, but this is probably neither the time nor the place for such readings.

This is why, as a business, it is important to adapt to this notion in order to post relevant and professional information , but  in a relaxed manner.

Instead of saying “we rested”, say “we recharged our batteries”. You can also use some emojis.

Prefer a short text

Our attention is increasingly tested, and when we are on the networks, very often between two meetings, we cannot concentrate for too long. It must be said that we are increasingly in demand and this does not help to mobilize our attention. It is important to take this notion into account, because a text that is too long simply risks not finding its listeners.

The ideal length on Facebook would be 111 characters. On LinkedIn, it would be 149 characters. This is obviously just information, and it should not be taken literally, but it indicates the fact that short posts are read more than others.

Stand out by showing personality

Whatever your personality (endearing, funny, friendly, strong, etc.), make it stand out on the networks. Show who you are and what your company values ​​are. It’s important to show what your brand is all about. Your personality reflects this!

If you adopt communication that shows who you are, what your brand stands for, this will have an impact on the brand image and charisma of your marketing campaigns. If some people don't like it, that's the way it is. Your brand reflects who you are and you are not going to change it. Many appreciate this positioning.

Use the AIDA tool for your publications

AIDA is the acronym for:

• A for Attention. The objective of your post must capture the attention of Internet users
• I for Interest. Your post should pique readers' interest with facts.
• D for Desire. Your publication must inspire, arouse desire in the visitor by appealing to emotions.
• A for Action. Consider ending your post with a call to action.

AIDA is a concept that can be used for all types of writing. Blog, articles, advertising, posts on networks…

Le call-to-action

This is the last element of the  AIDA concept , but it seems important to make a paragraph about it , because  it is the most important to remember when writing a post.

Your publication most certainly aims to trigger action. In  any  case,  when writing in a professional context, all your posts should contain a call to action. On social networks, this type of action takes  2  different forms:

• A question ;
• An action verb (click, like, like, follow, etc.).

Emphasize staying informed when important events occur.

You can also ask a question. This will have the principle of launching a discussion below your post and keeping it in the news feed. This is an action that is generally very successful. People like to give their opinion or advice.

You can propose the action of going to a site or seeing the details of a product

Our tip for writing a post

Dwell  time is a new weapon of social networks and in  particular "LinkedIn" to fight against pods  (  group of Internet users who react to  your posts in exchange for a reaction from you). More simply, it is  “ bartering  ” of comments or reactions in order to artificially increase the audience of a publication.

LinkedIn doesn't like this and has decided to change the way it measures  the success of a post. They decided to take into account comments and likes, but also the time spent reading the publication. This past time is called “ dwell time”.