How to become a copywriter?

If you've always wanted to become a copywriter , or if you're not sure what that means, then you've come to the right place!

This blog post explains what a copywriter is and details the specificities of this profession. It also provides tips for standing out from the crowd and catching the attention of employers.

Here's what you need to know about the career of a copywriter in a few steps:

• What is a copywriter?
• How to become a copywriter?
• What is the salary of a copywriter?
• What are the qualities of a good copywriter?
• FAQ

What is a copywriter?

The role of designer-editor combines creativity and marketing. Copywriters work closely with marketing teams to develop sales-focused content. They must be able to understand a company's business goals and translate those goals into engaging content.

As a copywriter, you will be responsible for creating, curating and publishing content across different channels, such as the website, social media, blogs and advertising campaigns. It is a demanding, but rewarding job that offers great flexibility and allows you to work remotely.

The job of copywriter is one of the most exciting and inspiring jobs there is. Copywriters have the freedom to forge their own path and find creative ways to communicate their ideas to others. Of course, there is a business side to this job, but it allows you to demonstrate your imagination and talent.

How to become a copywriter?

To become a copywriter, it is important to have solid training in communications, marketing or web design. Bac +3/4 level studies (license/master) are often requested by recruiters. In addition, good knowledge of design tools (Adobe Photoshop, Illustrator, etc.) is an important asset.

Studies to become a copywriter

You can become a copywriter as soon as you obtain your BTS Communication.

But know that it is possible to specialize or simply to acquire a solid foundation to succeed in this profession by going so far as to obtain a master's degree (Bac +5) in communication.

Here is the list of diplomas, classified by level of study, opening the doors to this profession of designer-editor  :

• the BTS communication (Bac +2);
• the BUT information-communication (Bac +3);
• Professional license mentioning communication professions: advertising (Bac +3);
• Graphic and digital communications designer (VISART) (Bac +4);
• Diploma from the Institute of Political Studies (Bac +5);
• Master mention culture et communication (Bac +5) ;
• Master’s degree in history (Bac +5);
• Master mention information, communication (Bac +5) ;
• Manager of global communications (ISTC) (Bac +5);
• MBA specialized in marketing and advertising (Bac +5).

As you can see, you are spoiled for choice!

Training to become a copywriter

If you have not continued this course, don't panic: it is possible to train differently. There are numerous training courses, particularly in copywriting, which are accessible through your professional training account (CPF). Other online training courses allow you to become a copywriter . You will easily find them with a simple search on the internet or via the CPF website (moncompteformation.gouv.fr).

What is the salary of a copywriter?

For many people, being a copywriter is a dream to come true. It's a fascinating profession that allows you to work with words and create captivating stories. Additionally, this position can be extremely rewarding, especially when you see the results of your work published or broadcast. But how much do you earn as a copywriter?

How much does a copywriter earn at the start of their career?

On average, a copywriter at the start of their career earns around 35,000 euros per year. Of course, this number can vary greatly depending on the experience and skills of the copywriter . Additionally, copywriters who work at multinational companies or for high-profile clients can earn much more than the average salary. Overall, the job of copywriter is extremely varied, which is why it is so difficult to give an exact number. However, on average, a copywriter at the start of their career earns around 35,000 euros per year.

How much does a mid-career copywriter earn?

In mid-career, copywriters earn on average 65,000 euros per year. It's a very respectable salary, but above all it's the price to pay for having such an exciting job.

As you will have easily understood, the more expertise and reputation a copywriter gains, the more turnover he generates!

How much does a copywriter earn at the end of their career?

The most experienced and talented can even earn much more than that. At the end of their career, they can earn between 100,000 and 200,000 euros per year.

So, if you are looking for an exciting job that can earn you big, the job of copywriter is for you!

In summary, the salary in this job really depends on the type of copywriter you are. If you are an EPSCP (Scientific, Cultural and Professional Public Establishments) employee, you can hope to earn between 3,500 and 5,500 euros per month on average. If you are self-employed, your monthly income will be much higher, but there will be ups and downs. On average, freelance copywriters earn between 7,000 and 10,000 euros per month.

What are the qualities of a good copywriter?

The job of designer-copywriter is a very versatile profession. These professionals are responsible for designing and writing content for a variety of media, including websites, brochures and flyers. They must be able to communicate effectively with customers and understand their needs.

In addition, they must be comfortable with computer tools and know how to use word processing, image editing and graphic design software. Copywriters should also be familiar with the principles of marketing and SEO. This job requires a great capacity for adaptation and creativity, because copywriters often have to adapt to very different briefs. It’s an exciting job that offers great creative freedom.

The job of designer-editor is an exciting profession that allows you to bring other people's ideas to life. If you are passionate about web design and you have the necessary qualities, the job of designer-copywriter is for you!

FAQ

What is the role of a copywriter?

Copywriters are responsible for creating and managing content for websites, mobile applications and social media. Copywriters must be creative, flexible and motivated, as they often work in dynamic environments and are under pressure to meet deadlines.

It is important to be comfortable with social media and online collaboration tools, as they play an important role in the advertising and communications profession.

Where does a copywriter work?

The profession of designer-editor offers an extremely varied range of paths. These professionals work in fields as diverse as advertising, marketing, media, politics and public relations. They can practice their profession within a company, a communications agency or even independently.

Copywriters are responsible for designing and writing different types of content, whether it be advertisements, press releases, web content or even political speeches. They must have excellent command of the French language and be able to adapt to different writing styles.

Copywriters are creative and passionate professionals who have a talent for finding the right words and reaching their target audience.

How to become a copywriter?

If you have not studied in the field of communication, journalism or even advertising, you can still become a copywriter . All you need to do is take training and learn how to use the design tools mentioned above. Then, there are several platforms that help you get started, often with a trial text before validating your registration.