Learn to rewrite like a pro!

 

As part of a content strategy, writing is essential because it allows you to have original and even quality content.

These are personalized and stick to the brand image. Sometimes you have to rewrite content. This task may seem simple but it requires a minimum of know-how.

Here are all our tips for writing like a pro.

Why rewrite content?

Rewriting is a very common task and especially important as part of a content strategy.

She allows to :

• Working on the same idea on different sites,
• Update content,
• Optimize the relevance of existing content,
• Improve the performance of a site.

Because the rules imposed by Google change regularly, you must keep informed of their evolution and update your content.

When rewriting articles, you should not make a new version of the text! You have to work on it in a way that attracts the attention of users, builds their loyalty and increases your conversion rate.

Organize content rewriting

Rewriting cannot be done without preparation, especially if you have large volumes to work on. Before you get started, you need to organize yourself. The first step is to classify the content to be reworked.

This could be:

• Product sheets
• FAQs
• Blog posts,
• Advice pages,

This approach will allow you to set objectives for each type of content and therefore really improve them. You can even develop a new editorial charter or create an article that will serve as a model.

Rewriting is an ongoing task. A sort of common thread in your work. Modify some texts, make sure there are positive repercussions and make corrections if necessary. To know what content to rewrite, you simply need to monitor the traffic.

Rewriting: the objectives to achieve

The objectives of rewriting are the same as for web writing. The texts must be optimized and improve your notoriety. Thus, they will allow you to have better readability, improve the user experience and be better referenced.

You can also set your own goals. Rewriting can allow you to have more newsletter subscriptions, have a larger and better targeted audience, reduce the bounce rate or even benefit from better visibility.

Once the rewrite is started, it is essential to measure the feedback. If no improvement is seen, you will have to change your strategy!

What is a good rewrite?

For a rewrite to be beneficial, each text must be reworked carefully. Make sure the sentences are short, direct and very clear. The text must be perfectly structured.

You may need to rework titles and subtitles to make them more impactful. Your readers must know what they are going to read and above all, they must be able to find the information they are looking for.

It is essential to structure your content. You have to do at least 3 parts, stick to one idea per paragraph, air out the content, place quotes but also calls to action or CAT (Call to action).

Depending on the existing text, you may need to revise the lexical field. Sometimes you have to enrich it, sometimes you have to popularize it. Your content must be clear and understood. To make them more explicit, your content can be enriched with key figures, examples of links to studies or official sites.

Content to prioritize in rewriting

Rewriting your content must be gradual .

The ideal is therefore to start with the content that needs it the most. For example, if some of your products or services have evolved, you must update the associated texts and delete the old ones. The same applies if new regulations are in force.

Then, you have to tackle the content that will have the most impact. Among them, there are:

• Call content microphones such as titles, chapter and tags,
• CATs or calls to action which encourage users to carry out an action such as filling out a form, subscribing to a newsletter or responding to a survey,
• Emails and their subjects which are too often obsolete and unattractive,
• Product sheets which must be less technical and more written,
• Forms that must be regularly updated,
• The mesh which evolves at the same time as the contents.

Sometimes small changes have big consequences. You need to target your weak points and correct them!

If done well, rewriting allows you to boost your commercial content like marketing content. Your audience increases as your notoriety and your activity is positively impacted.