How to place keywords in your blog posts?

 

 Writing an article is essential to attract customers or Internet users, but you still need to know how to optimize and reference it. Indeed, it is not enough to write an interesting article on a specific theme.

It is essential to select your keywords and use them wisely to promote the optimization and referencing of an article, in order to reach the first search page of Google .

To do this, it is advisable to call on an SEO editor , or to think about your strategy and correctly place key terms or expressions. In this article, we will see that it is important to place the main keyword as well as the secondary keywords, both in the titles and in the body of the text.

What keywords should you place in your articles?

The integration of keywords in an article is essential for SEO optimization which itself is an integral part of the marketing strategy. It is therefore important to understand how to use the main and secondary terms to better position yourself on search engines against your competitors.

Place the main keyword

The main keyword is very important. This is the one on which we will base the referencing of our article . Therefore, for each new content, it is essential to identify the main keyword . In general, we seek to reference a single page or article for a keyword.

The rest of the page or article must also be semantically very close to the keyword in order to remain consistent with its audience. Using a lexical field associated with the main keyword allows you to semantically enrich the page and shows search engines that your site answers the user's questions on this query by offering a complete answer. Always keep in mind, in addition to the words used, that the article must respond to the query expressed by the choice of the keyword.

Although the main keyword should be used several times in the text and should be highlighted using HTML, it should not be overused. Indeed, keyword stuffing is counterproductive and risks jeopardizing your SEO.

Place secondary keywords

Secondary keywords allow you to enrich the article and detail why the main keyword is used. It is on them that we will provide context and above all, that we will be able to create a network. They are therefore essential for your SEO strategy.

Indeed, secondary keywords allow search engines to understand in which theme your article fits and above all, what is its specificity.

These keywords also make it possible to create internal networking and therefore, to make links with other existing articles on your site which fit into the same theme.

This is why it is essential to define the most relevant secondary keywords by creating a list. To do this, you can opt for natural SEO and make a list of the most contextually relevant keywords. However, to appear in the first results of Google, it is advisable, even essential, to use optimization tools like SEMrush or Yoast which allow you to use the most efficient keywords.

Where to place the main keyword in your article?

Place the keyword in the titles

First of all, it is imperative to use the main keyword in several titles . Indeed, logically, it must be in H1, but also in several H2 or H3.

The main keyword must be present in the H1 title. This is the basis of the SEO of your article. The H1 must attract the target and announce the subject in the most global and synthetic way possible. To do this, it is essential to use the main keyword. Besides, this is what we would do naturally, without thinking about an SEO strategy.

Then, it must also appear in a few H2 and H3 titles. It must appear throughout the outline of the article, sparingly, to avoid keyword stuffing .

Place the keyword in the Title and meta description

Naturally, the main keyword must be used in the title and meta description :

•  The title tag indicates the title of a web page. This is a piece of HTML that appears in search engine results, in your browser tabs, and in post previews. This is why this tag must also effectively attract users and include the main keyword.
• The meta description tag is also an HTML tag which is defined as the header of a web page. It is not visible on the site, but it appears on the search engine, under the site link. It summarizes the content of a page. The main keyword must therefore appear there.

On WordPress, it generally uses the “Yoast SEO” plugin to complete the meta title and meta description. The latter can be downloaded for free in your WordPress space.

To use it, you must select the page or article in the left part of the menu. Then, we scroll until we find “Yoast SEO”. We then click on “Edit extract”. Then, we change the pre-filled information under the “SEO Titles” and “Meta description” section.

Integrate the keyword into the body of the text

Furthermore, this word must also appear in the body of the text , beyond the titles. But be careful, it should not appear more than once per paragraph. We must avoid repetitions, which are not pleasant to read, but we must also avoid the pitfall of over-referencing, which is counterproductive. The search engine could then be confused and punish your site for overusing the word. Google considers such a practice to be a nuisance under its own rules.

Where to place secondary keywords?

Secondary keywords will also appear on certain H2 or H3, but above all, in the body of the text.

In the body of the text

Unlike the main keyword, these will be repeated much less. They appear between 2 to 4 times each on average. But there are very many of them. For a text to be well referenced, you must use at least thirty secondary words, one or more times, throughout the body of the article. Typically, each secondary keyword appears within a paragraph or two.

As anchors to promote internal networking

Furthermore, they can be used as link anchors with the aim of creating internal links to other articles in the same semantic cocoon . The latter corresponds to the organization of the contents of a site in a hierarchical manner, with the use of semantic proximity.

For example, for a text that defines SEO, we can create a link on the “keyword” anchor in order to send the reader to a more specific article. These two pages are part of the same semantic cocoon, on two different levels.

The best example for placing your keywords

To illustrate what this article explains, let's take it as an example. Our main keyword is “place keyword”.

In this article, we deal with primary and secondary keywords, both in substance and in form around this query. So this is a great example for you to understand how to write your article in a well-referenced way.

Indeed, we find the main keyword in H1, but also in certain H2 and H3. It is therefore present at different degrees of the article plan , from the most general to the most specific.

We also find this word in the body of the text, several times, without excessive repetition. To avoid keyword stuffing , we use different terms like “integrate”, “keyword”, etc. This helps enrich the semantic field of the article.

Furthermore, the use of secondary keywords makes it possible to semantically enrich the text and follow strategic queries from search engines like Google. By using the most words from the list suggested by SEO scoring sites, we boost natural referencing.

Our tip for placing your keywords in your articles

Primary or secondary, keywords are one of the pillars of SEO strategy . It seems natural to use them and yet, it is essential to draw up a list and work on them so that the content you write is well referenced on search engines, particularly on Google.

But although it seems easy to use keywords that semantically correspond to the theme of your article, it is not always easy to write an article fluidly when you know that you have to integrate terms particular to our text and think about the SEO strategy.