How to advertise on a small budget? If you're a small, start-up business, this dilemma may have come to you quite quickly.

Indeed, to expand your customer base and therefore earn more money, you need advertising. But to implement this advertising you need a lot of money…

However, there are several ways today to advertise on a small budget. We tell you everything in this article.

1. Take the time to know your target

To achieve an objective by minimizing the energy and costs incurred, you must first of all know your objective perfectly. However, in your advertising approach, the target to reach is the customer himself. Before investing in an advertising campaign, you must therefore try to know precisely who you are dealing with.

Take the time to carry out a survey identifying the age, socio-economic level, dominant family structure, expectations in terms of style and quality and consumption habits of the population your marketing strategy is targeting.

You will thus be able to adapt your message as closely as possible, but also the tone adopted to your audience, to be sure to share the same cultural and conversational codes as them.

2. Stand out with an original message

You can't afford a sports, cinema or fashion star to promote your products or services? Does the budget for providing a film crew seem prohibitive to you? Don't panic: with a little humor and a touch of madness, you can reach your audience without incurring lavish expenses.

If you can't afford to dazzle your prospect with a grandiose advertising campaign , make them laugh! Humor is indeed an excellent marketing weapon to create the beginnings of the prospect's support for your brand, by defusing the reflexes of rational analysis through surprise .

A well-made joke will be immediately shared: so much informal publicity gained for your brand!

3. Question your communication reflexes

The all-digital era has not completely erased our own memories of advertisements. Thus, we often remember this or that advertisement seen on TV at peak audience time, during a match, or a superb glossy double page admired at the start of a listed magazine in the waiting room of the doctor.

Naturally, you are therefore dreaming of it today for your own brand. However, advertising budgets in traditional national media (television, press, radio) are out of reach for a small business.

Reinvent your communication media: prospects, particularly younger generations, are abandoning these major traditional media in favor of social networks and video platforms. Be in the loop! Implement a video, short but funny, on a well-chosen digital medium whose notoriety will have a positive impact on yours.

Offer a free test product to an influencer, even a minor: this represents low-cost advertising for you, but which has the advantage of apparent authenticity, since the benefits of your product will be relayed by someone other than you.

4. Play the local card

Finally, don’t neglect the local strategy. Can't afford a national advertising campaign? No matter, you will be able to claim yourself as a local business on a smaller, departmental or regional scale.

The globalization of consumption has indeed made many people skeptical or disappointed today, anxious to give meaning to their purchases. These are the prospects you will reach by highlighting the local presence of your business.

This local aspect brings a certain reassuring familiarity and a notion of economic responsibility and active participation in the life of its territory, which will be an excellent business card and will make word of mouth work in your favor free of charge.

Concretely, get closer to groups in your city on social networks , and contact the personalities who are talking about them in your sector, to little by little become a reference in the daily world of the inhabitants of your living area.

The prior study of its target, the originality of the message delivered, innovation in the choice of communication media and refocusing on the local are also good elements of response to the crucial question "How to advertise with a small budget ? ".

Would you prefer to entrust the difficult task of writing your advertisements to a writing professional? Do not hesitate to talk about your project, your expectations and your budget to a specialized editor, such as you will find at coqseo.com