How to use Google ADS for your business SEO?

 How to use Google Ads for your business SEO? This is a crucial question to ask yourself if you are a locally established SME. Google Ads (short for Adwords) is Google's advertising network.

You may be thinking that Google is only useful for expanding its catchment area, or even for opening up internationally? This is not the case: Google Ads is in fact a major asset for reaching potential customers near you.

We explain why in this article, and we tell you how to best use Google Ads for the SEO of your local business.

The importance of Google Ads for the visibility of your local business

Above all, we must remember a major argument: Google is today, by far, the number 1 search engine in France. Including searches for a nearby location: three quarters of local searches are done on Google. The figures speak for themselves.

Then, the importance of Google Ads for the visibility of your local business is even more obvious if your products or services are linked to urgent or very sensitive problems.

In this case, searches are carried out when the Internet user is in shock with a strong emotion or a material problem to be resolved shortly. It can of course be a material problem (roofer, plumber and many others). But also an episode of moral or family crisis (lawyer, psychologist).

Finally, compulsive purchases are often made on the first site found on the results page. Whatever your business, it is in your best interest to be at the top of the page. A fleeting desire must be able to immediately convert into a trip and an act of purchasing in your business.

Features offered by Google Ads

Google Ads offers interesting features for the visibility of your local business. What’s the point of new gadgets, you might be thinking? In reality, it’s these little details that can change everything for you, and significantly boost your conversion rate.

In addition to your presence at the top of the page, Google Ads offers a geolocation function for your business, immediately visible to the Internet user. This allows you to immediately stand out from more distant or less well-located businesses.

Next, Google Ads offers a location expansion feature. Not only is your address directly in the ad, but also with the precise distance to get there, personalized according to the location of the Internet user.

This is a very useful feature because it immediately projects the prospect into the journey to your business. It integrates your business into the familiar geographic representations of your target.

Finally, the “Announcement Call-Only” function allows you to call directly from the announcement. Yet another plus for you, at a time when Internet users are used to instantaneity, to the point of giving up clicking on a site to then look for contact details.

A significant and reliable return on investment

All these features are enticing, but what about the budget? This is obviously a crucial question for you in developing your marketing strategy.

You should know that if you are referenced on Google Ads with specific keywords, the ROI will be very significant: you will be THE local business well referenced on specific products with a high conversion rate.

Then, Google Ads allows a controlled budget by targeting specific areas, which can be cut to size as needed. This way, you don't waste your money sending ads to people who are too far from your catchment area.

Furthermore, Google Ads allows you to always be in control and know where you stand. Indeed, it provides precise and differentiated statistics: number of visits, number of calls, number of online purchases.

Last point: Google Ads represents a budget, but excludes waste: there is no subscription, and you can stop or resume at any time, depending on the ROI you obtain.

To optimize your SEO on Google Ads, take the time to carry out an inventory, in order to determine the most precise keywords possible to describe your business.

It should be kept in mind that in terms of marketing strategy, the ideal remains to combine visibility on the Google advertising network and healthy SEO. To find an expert, SEO-oriented editor who meets your expectations, go to coqseo.com .