10 signs that you need a web editor

 

You take care of writing your blog and your website, but are you sure this is your role?

Web writing requires skills in French, of course, but also in digital marketing.

Several strategic axes are involved in your editorial line, such as the development of an editorial calendar, natural referencing, knowledge of your buyers persona and the customer's purchasing journey.

To find out if you need a web editor, here are 10 unmistakable signs!

1. You have difficulty writing

If you have some difficulty in French, it is strongly recommended to call on a web editor.

Your content represents your image. If they are full of spelling and French mistakes, then your credibility may plummet.

Prospects will neither want to continue reading nor contact you, even if the content is of much better quality than the form.

2. You don't like writing

To run a blog regularly, you have to enjoy writing articles. If this task weighs on you and you attack each content backwards, you risk getting tired and abandoning your editorial line . Besides, it's hard to do great work when you hate it.

Delegate the writing to a professional, then use the time saved to focus on assignments that excite you.

3. You write the same way you speak

It is tempting to construct your sentences in a colloquial way. Except that the “I write as I speak” style is not suitable for all targets or all sectors of activity.

A web editor has the skills necessary to analyze the appropriate tone to write your white papers , the pages of your website or your blog articles.

4. You don’t know what topic to tackle

Setting up a blog requires the creation of an editorial line beforehand, followed by the development of a publication schedule .

If you are stuck at this step and are unable to list topics that will be used to acquire, retain and convert visitors, then you need a professional.

Indeed, a web editor supports companies from the implementation of the editorial strategy to the analysis of the impact. His role goes further than that of a simple scribe: he advises you on the themes to be addressed, as well as on the publication schedule.

5. You don't know any rules of web writing

The 5Ws , the inverted pyramid , internal networking, SEO… are unknown expressions? `

These notions all have an important role to play in the structure, readability and SEO of your website. A text published on the web is consumed differently from a book or a press article.

If you want to capture the attention of Internet users up to the call-to-action (another concept to know!), your content must keep them in suspense and reveal captivating information in each line.

6. Your posts are not getting the results you want

When you write, you necessarily have an idea in mind: make more sales, obtain new prospects or new customers, highlight your expertise on a given subject...

If you love and know how to write, but you're not getting the results you want, it may be time to hire a freelance writer. A writer will be able to support you in defining and implementing your objectives. Your publications will have more impact and you will obtain better results.

7. You are not regular in your publications

Managing to publish content, even quality content, is not enough. You need to post content on a regular basis. That's what your customers (and prospects) want, and it's also what search engines like Google want.

But if writing is a secondary task for you that sits at the bottom of your to-do list, you risk not being regular enough in your posts.

As we said above, a web editor will support you in setting up your editorial planning and will ensure good regularity of your publications.

8. You are not neutral enough

Because you are part of your business, your perspective is different from that of a customer or potential customer.

The problem is you know too much. You understand the jargon and all the subtleties of your sector. As a result, you may find it difficult to put yourself in your readers' shoes and remain objective in your articles.

9. You are not comfortable on all the areas of expertise of your company

Depending on your business, you may need to write texts, but are not experts in all the areas of expertise that your activities cover.

When you hire a freelance web editor, you can tailor the writer to your specific project. On coqseo.com you will find writers specializing in technical fields, particularly creative writers and writers specializing in certain types of content…

In short, depending on the project concerned, you will always have a very comfortable person to write your publications.

10. You are developing internationally, but your texts are only written in French

If your target is only French, then this last point does not concern you.

But if you want to develop internationally, or are already international, but your site and your content are not translated, the help of a freelance expert in English writing or professional translation will be very beneficial.

Translating all of your content has many advantages. This saves you from having to recreate everything from scratch and allows you to quickly obtain good SEO on search engines.

Our tip

Do you notice one or more of these 10 signs?

So it's time to place your order on coqseo.com to choose an experienced editor who will help you with your editorial strategy!