You have certainly already heard of landing pages. Maybe you know what it is, or just have a vague idea. What if we enlightened you on this subject?


What is a landing page?

The landing page is the means by which you want to encourage the Internet user to buy your product or service and thus transform them into a customer, or collect their contact details to make them a prospect who will perhaps become a customer later.

The goal of the landing page is therefore to encourage the person who clicked on your link to take action . It contains texts and images, as well as a button leading to the registration or purchase page, depending on your objective.

As you will have understood, the landing page is the tool that will allow you to convert your prospects into customers . It is an essential element in the development of your business. 

How to design a landing page?

But to be effective, your landing page must meet a few requirements.

The landing page is not a classic page on your website. Landing page can be translated into French as landing page . The Internet user arrived here if and only if he clicked on a link after carrying out his search in the browser for example.

In fact, the landing page is part of a set called a “sales funnel” . This is the first contact between the Internet user and the service, product, or form that you want to sell to them.

Its role is to convince the Internet user that they need what you are offering them and that it is easy for them to proceed with the desired action, the sale or the form to fill out.

The landing page must therefore contain the following elements:

  • texts : title + explanatory texts of what you offer, who you are, etc. ;
  • images : it's always more attractive to have an overview of what we are going to commit to paying for or giving our contact details;
  • an action button .

How to create effective landing pages?

For your landing page to bring you the expected results, it is necessary to apply a few tips.

First of all, you must arouse the interest of the Internet user. Without arousing his curiosity, you have no chance of him finishing reading.

Let's take an example.

You sell a coaching service called “9 days to lose weight”. The Internet user clicked on your link because he inserted your keywords in his search, namely “lose weight.” But what's more, he can do it in 9 days! There, you obviously aroused his interest.

Then, when reading this page, you must explain to them the benefit they will have from choosing your product, and present it in complete transparency, so that they know exactly what to expect. This is the storytelling part of your landing page.

In our “9 days to lose weight” example, you will explain to him why and how you came to design this product and make him want to follow in your footsteps.

Finally, he will move on to the final purchase action by clicking on the button redirecting to the purchase page.