What is a Title tag?

 In SEO terms, the Title tag is one to know simply because this tag must be an integral part of your SEO strategy. But what is it about? How much importance should we really give it in our SEO strategy? This is what we will see on this page.

What is a Title tag?

The title tag is an HTML tag used in SEO. This is one of the most important tags for the natural referencing of your site.

The Title tag defines the title of your page . More specifically, it defines the name you see on your browser tab and the title of your page appearing on search engines .

What is the point of a Title tag in your SEO strategy?

Let's put ourselves in a situation. Imagine that you created a landing page to sell your training “3 keys to creating training that rocks! ” and you do not enter the title tag.

Well, the tab will be called sales page or whatever the service provider providing you with help in creating your landing page has provided by default. What you need to understand is that the Internet user will immediately see “sales page” and not “3 keys to creating great training!”, which is much more attractive.

The risk is that the Internet user leaves the page without even having consulted it or worse yet, does not even click on the link that you have taken care to share on your networks.

How to optimize your Title tag for SEO?

Now that we have defined the importance of this SEO element, let's see how to make this Title tag more impactful.

Let's start with the obvious. The Title tag and therefore the title of your tab must correspond to the content of your page while not repeating word for word the title of your article.

There are 3 rules for your Title tag to be optimized.

• First, the Title tag must not exceed 65 characters . In our example, “3 keys to training that rocks! “, we count 45 characters including spaces (quotes do not count!).
• Secondly, the sentence used must be attractive and arouse the Internet user's desire to read . In our example, something “awesome” attracts attention and offering keys to obtaining a result will allow you to arouse the curiosity of your target even more.
• Last point, the title tag must contain the keyword that you have defined for your page. Here, it’s “creating training”.

There you go, now you know everything about the Title tag. Now it's your turn.

And if you don't really know how to find a catchy title , call conexgo.com ! The editors of our platform will help you with this task.

When you choose the HTML formatting option for your texts on our platform, remember to add the writing of your title and meta description tags to your request . Your text will thus gain visibility thanks to optimized natural referencing .