SEO: 9 tools to monitor the evolution of your keywords

 Although your content was perfectly optimized when you published it, it is wise to monitor the evolution of your keywords.

Two reasons for this: being able to monitor your SEO on search engines and incidentally review your SEO strategy in the event of poor results and compensate for Google algorithm changes.

Here are 9 tools you absolutely must discover to stay in the SERP and monitor your positioning.

What is a good position on the SERP?

Let's take a look at the issue of keywords for your e-business. To hope to adopt a marketing strategy appropriate to the evolution of the web, it is important to understand certain concepts. Properly integrating the issue of the SERP and keywords in the SERP will allow you to know how to reach the right place in the ranking.

SERP Definition

This acronym comes to us from English:  Search Engine Result Page . This is the web page that is displayed following a query on a search engine.

After a targeted analysis of the keywords entered in the search bar, the SERP offers several results. The first links in the ranking are those with the best natural referencing performance.

The role of the keyword for good positioning on the SERP

Keywords adapt to the habits and demands of Internet users. Search trends are constantly evolving. This is why it is essential to regularly update the content of a website. If the words used no longer correspond to expectations, then the web page will be made invisible from the SERP.

This is also the whole point of using SEO tracking tools.

How to get good positioning for a specific keyword?

Before taking any action, you need to know what your targets are. This way you can determine what their problem is. Then you will formulate this problem in the form of a question made up of keywords. Among these words, a main keyword will emerge. It is around this specific keyword that the entire machination of a positioning strategy on the SERP will revolve.

Are you having a little trouble keeping up? Let’s give way to a concrete example:

• A baby diaper retailer wants to improve the visibility of his e-store. His goal is therefore to increase his blog article in the ranking of the SERP.
• What is its main target? All parents of a young child.
• What is their problem? They need diapers for their babies, of good quality and not too expensive.
• The question that arises from this problem: Which brand of baby diapers has the best quality/price ratio?

Here, the main key phrase would therefore be “baby diaper”. And it is therefore around it that the optimization of the article on baby diapers must be formed. Your content offers the solution to your prospect’s problem. Optimizing the text will allow you to outperform your competitors and place you at the top of the SERP rankings.

How do you know what Internet users are really searching for?

It's not so easy to determine the evolution of your targets' search trends. But there are different tools that will help you know their habits. Here is an essential tool:

Google Trends :

Google analyzes all the data at its disposal. This tool offers a report of the most entered searches in the search bar in real time. This is a great starting point for SEO optimization of your content. Like its Seach Console , Google provides the keys to successful traffic to obtain the best positions on the SERP.

How to measure the positioning of your keywords?

We must consider the web as an anthill in perpetual evolution. You create well-optimized internet pages from the start. But when you let your articles sleep, Internet users quickly change their search habits. Your competitors, meanwhile, have already updated their content.

But then, how to keep up with this pace? How do you know which different keywords are suitable for optimizing your texts? Follow our tips below:

Make an appointment with your content

To be sure to update your articles regularly enough, establish a schedule in which you set several regular deadlines for checking each text. This is a tip you can adopt from the start, for the initial content writing of your websites.

At each “appointment” to verify your articles, do not hesitate to analyze their place in the search engine rankings. You will be able to see the evolution of keywords. You will know how to optimize the text for better visibility, thanks to the addition of  backlinks  and other means of natural referencing.

Use Keyword Tracking Tools

For effective optimization, the best solution is to use keyword tracking tools. The tools we detailed at the beginning of the article offer a targeted audit of trends in real time. The features of certain software will allow you to generate so much traffic that you will easily surpass your competitors. This is one of the essential marketing strategies for maximum visibility on the internet.

So there are free keyword tracking tools, with maximum services, but interesting for those who do not have a budget. Search Console , for example, was the first tool discussed. Google offers a report adapted to place itself at the level of the competition.

Paid tools, like Myposeo or Semrush , offer an ultra-complete and targeted audit for successful marketing content. Thanks to this type of software, you will know which are the most appropriate links to insert into your web pages. The content can be both natural and offer visibility beyond all other competitors.

Free tools to track your keywords

Free does not mean less efficient! Here is a selection of 4 free tools that will allow you to follow the evolution of your keywords .

1. Search Console

Ultimately, who is better placed to monitor your SEO than Google itself!

The only downside is that it only ranks on its search engine , no more competition!

The interface is easy to use, after launching the search for the content to analyze, click on “Performance” in the menu. You will be able to follow the evolution of your keywords thanks to your CTR (Click Through Rate). Below the graph, you will find several filters that will help you refine your analysis.

CTR is an interesting percentage, but it is not the only performance indicator to take into account. You can have a high CTR, but a low conversion rate; even if it remains a basis for studying your keywords.

2. Serposcope

It is open source software to download.

It will allow you to immediately position your keywords and those of the competition. It's basic, but functional!

3. SEO Hero Ninja

This SEO tool will allow you to know your position on search engines according to the chosen keyword.

• Little extras: it allows you to do a local search and does not require any registration.
• Small minus: it only bases its search on one keyword at a time, which can be energy-consuming.

4. SerpFox

You will only be able to follow the evolution of 10 keywords in its free version.

Apart from that, it is easy to use and effective. What more?

Paid tools to track your keywords

The range of paid tools is plethora, but here is a non-exhaustive list of the most effective to allow you to monitor your SEO.

5. Semrush

Its worldwide reputation for natural referencing makes this tool a must!

Its offer starts at $99.95/month (a little less with an annual subscription).

It will allow you to track your keywords, but also those of your competitors. Its analysis sifts through local sites as well as national sites. Last interesting thing to improve your SEO: its Keyword Magic Tool functionality will give you the semantic field of your theme, ideal for reviewing your SEO copy!

FYI: it can be difficult to use, but its support is efficient and responsive.

6. Ahrefs

Ahrefs is Semrush's direct competitor, their prices are identical and they have almost the same features.

A small difference, its keyword positioning tool is easier to use than Semrush's.

 7. Monitorank

In addition to being very efficient and allowing you to check the evolution of your keywords on a daily basis (and those of your competitors!), Monitorank has two major advantages:

• Its price: it’s the cheapest on the market! The price adjusts according to the number of keywords to track, for example, for €2/month you will be able to track 50 keywords.
• Its analysis extends not only to different search engines, but also to YouTube, Yellow Pages, Amazon, etc.
• Little extra: the company is certified French Tech!

8. Myposeo

It is also a French tool, its features are complete and its base price is €18 for an analysis of 150 keywords.

Myposeo will allow you to track your positioning on different search engines such as Bing, Yahoo or Baïdu in addition to the essential Google.

9. Quandonk

It's a rebirth for this tool, which has existed for more than 9 years. It underwent a complete facelift in March 2020 and is returning to the forefront of referencing and SEO positioning. Its ease of use makes it a pleasant tool to use and its many features are very effective for tracking your keywords.

Competitor analysis, monitoring of your daily position in the SERP and your SEO evolution, email alerts as soon as a change in position occurs, etc.

It's often said that you save the best for last, and that's probably the case here! Allorank is the ideal tool, both for its ease of use and its prices (the first offer is €8 for 50 keywords) for SMEs, site publishers, etc.

In short, for SEO beginners and small structures.

Our tip for tracking the evolution of your keywords

Understand the importance of ranking well on the SERP and the role of keywords in doing so. Be aware of the continuous evolution of Internet users' habits and therefore the keywords searched for. Don't skimp on updating your content. Use the many software programs available to you, free or paid, for more features.

Don't be afraid to get started, SEO is within everyone's reach. With all these keys in hand, you will propel your internet pages to the top of the SERP rankings!