Google SEO tools: the complete guide

 To optimize the SEO of your website and at the same time improve your positioning on search engines, you can count on the numerous tools made available to you by Google.

Remember that this search engine has 90% of the market share and that it is essential to be well referenced there. What Google SEO tools can be useful to you?

Here is our complete guide.

Why use Google tools for SEO?

Although there are many search engines, they have nothing to envy of the visibility that Google offers to companies working on their natural referencing. Having unique content, properly structuring your internal network and optimizing the performance of your site are not everything in SEO. Indeed, using Google SEO tools to improve your positioning is a wise tip that allows your website to be “Google-friendly”.

Google SEO tools, such as Google Search Console or Google PageSpeed, allow you to follow Google's best practices and recommendations. This increases your chances of it ranking you among the top search results.

It is also interesting to add that Google tools dedicated to SEO are free, complete and rather intuitive. It would be wrong to deprive ourselves of it. To do this, discover our selection of Google tools to improve your visibility by working on your natural referencing.

What Google tools are dedicated to SEO?

Improving your visibility as well as your positioning on Google therefore requires the use of Google tools dedicated to SEO . But what are the specificities of each of these tools? How should they be used and in what ways do they affect the natural referencing of your site? Let’s analyze them together!

Google Search Console, a tool intended for webmasters and accessible to all

Google Search Console is one of the most popular tools offered by Google. Originally, the service was paid and intended for webmasters. Since 2017, it has been free and accessible to all!

Google Search Console provides you with key information: it tells you how often web crawlers visit your website.

Why is it important to have such information? Well because it simply allows you to know when the indexing robot will return and therefore the date before which you must make the necessary modifications to optimize your SEO.

But that's not all ! Thanks to Google Search Console you can also:

• Ensure that Google takes your content into account,
• Learn about the most searched queries,
• Identify the most popular keywords,
• Know how many pages (URLs) on your site are indexed by Google.

Optimize your local SEO using Google My Business

Is your activity partially or even entirely local? If this is the case, you must take care of your geolocation and highlight your contact details. Betting on Google My Business is then an excellent idea since the tool will allow you to appear in localized queries and even on maps.

The service is free and optimizes your online SEO as well as your local SEO. If you welcome your customers to your professional premises, you can even appear on Google Maps.

The other major advantage of the tool is that it analyzes user behavior. Thus, you can benefit from numerous information which will allow you to improve your communication campaigns and other marketing actions.

Google My Business boosts your current activity and can even help you grow!

Google PageSpeed, to improve SEO

Google PageSpeed ​​is an interesting tool but is not a priority. It helps improve the SEO of a website. After an analysis, you obtain suggestions for improvement.

This tool is aimed at experienced users but it is efficient. If you carry out the recommended corrective actions, you are guaranteed to be better referenced.

Other Google tools not to be overlooked in web marketing

Even if these tools do not directly influence the improvement of your natural referencing on Google, they will allow you to monitor your performance (Google Analytics and Google Data Studio) and acquire additional leads (Google Ads). Let us introduce them to you!

Google AMP, a solution to find out if your site is mobile friendly

Your audience does not exclusively use their computer to consult your website. You must therefore ensure that it is  mobile friendly.  In other words, your site must be viewable in the best conditions from a mobile device such as a smartphone or tablet.

For a page to be well referenced, it must allow navigation on mobile. Without this, it will be penalized by Google. To verify your pages, you can rely on  Google AMP . This free solution ensures display quality and download time.

Attention ! An optimized page that is mobile friendly will have better visibility and generate more clicks. If you sell products or services, you can't do without this feature!

Google Analytics, to know and analyze your website traffic

Google Analytics is arguably the most important Google tool if you want to improve your SEO. As its name suggests, it allows you to carry out an in-depth analysis of your site's traffic.

Google Analytics provides you with the following data:

• number of visits obtained on your website,
• number of pages visited by Internet users,
• origin of visitors,
• duration of the visit,
• queries that led to the site,
• rebound rate.

The data provided by Google Analytics is valuable and can allow you to implement a solid strategy that will significantly improve your SEO.

Google Ads, to define keywords

Are you getting into content production? And you want to define the keywords?

You can count on Google Ads. This tool analyzes the search terms most used by Internet users and of course those related to your field of activity. Thanks to Google Ads , you identify the keywords to include in your content to benefit from better SEO.

Of course, the tool doesn't write for you! At the same time, you must ensure that you produce quality content that will appeal to your audience and have a positive impact on your business.

Google Data Studio, your data visualization tool

This online Google tool linked to your Google Analytics and Google Search Console accounts allows you to create data visualizations of your data. A tool to help present data, it helps you sort them in a relevant way in order to present them in a more readable manner through graphs, tables or diagrams. Finally, we can say that the Google Data Studio extracts data from your Google accounts to make them more attractive.

Google Data Studio is also an excellent tool for tracking KPIs and marketing actions. You can customize any report template and refresh it monthly to get your results in diagram form. The added bonus is that once you've customized a report, you can automate it so that it generates every month.

If you are a freelancer and you manage your clients' Google accounts, you can definitely use this Google tool to track the actions you have implemented and explain the impacts they have generated. By having data in front of them that they can read and understand, your customers will be delighted.

Our tip

More than 9 out of 10 Internet users will make a request via Google to possibly reach your site.

Using search engine tools to improve your natural referencing is strongly recommended if you want to meet the expectations of the giant Google.