SEO is today on the lips of all professionals who wish to get into the good graces of search engines. This practice, which brings together a set of techniques aimed at improving your position in search results, allows you to obtain excellent results when it is well mastered.

So much so that many companies no longer prospect, as they are so visible online. However, how do you know where the SEO of a website is ? This is the whole point of the SEO audit .

What is an SEO audit?

We call SEO Audit , the diagnosis of the natural referencing of a site in order to evaluate its level of performance.

This audit makes it possible to identify areas for progress and the technical strengths of a site . The objective of the SEO audit is to highlight the elements to be optimized to improve the visibility of a site on search engines.

Several factors can influence the performance of your website. Some are very visible, like your content or user experience, and others, like your code or the indexing of your pages, are less so.

The technical SEO audit allows you to identify all these elements and adjust them when they do not meet the performance, quality or reliability criteria required by search engines.

In summary, the SEO audit allows you to identify the current strengths of your website and above all, its areas for improvement . This inventory is also essential in order to organize your SEO strategy around priority actions with high potential.

Why carry out an SEO audit?

The SEO audit plays a strategic role in the natural referencing process of a website.

It allows you to make a complete diagnosis of your site through a technical and qualitative analysis. It also makes it possible to identify approaches to improve the positioning of the site.

By carrying out an SEO audit , you can have an overall overview of your site and its level of optimization , both by page and by keyword, which allows you to position yourself in relation to your competitors.

An SEO audit is also a solid and concrete basis on which you can base your strategic decisions for the future digital communication of your company.

Monitoring the SEO of a site is essential to be well positioned in search engine results . Site auditing is therefore essential to improve rankings, while resolving important issues and simple small details.

Overall, an audit brings you the following advantages:

  • Better indexing of the site by search engines,
  • Better positioning on search results,
  • More traffic and a better experience for your visitors,
  • Better routing of your leads to the next stage of your conversion funnel,
  • And much more…

Some elements to study during an SEO audit

The SEO audit does not necessarily consist of detecting complex problems to resolve and which will take your time. Certain elements of the audit are simpler to process and can bring rapid benefit:

  • Broken internal links,
  • Redirection problems ,
  • Duplicate content ,
  • Pages poor in content that do not perform,
  • Orphan pages…

These very easy to adjust elements allow you to quickly and efficiently optimize the SEO of your website at a lower cost. The audit can therefore be seen as an overall assessment of the health of your website.

Do an SEO audit: our advice

To carry out your SEO audit , you can call on a specialized agency which will provide you with a professional and detailed report of the situation. This will also be able to provide you with solutions and areas for improvement to implement.

You can also choose to do it alone, but the tools at your disposal will be much less efficient than professional software whose licenses easily exceed thousands of euros. If you want to stand out, it is strongly recommended to have support. In addition, it allows you to concentrate on your core business and save time.

To optimize the impact of your actions, also consider quantifying the areas for improvement in terms of cost and time and see what this can bring you. You will thus be able to prioritize the actions to be implemented immediately and improve your SEO more effectively.

Semantic audit and SEO content creation

The semantic audit is an SEO audit that allows you to focus on keywords. The objective is to take stock of the keywords on which you are visible on Google as well as to list the keywords relevant to your site on which you should position yourself.

Redacteur.com offers 3 turnkey packs to carry out a semantic audit of your site and produce SEO content to help you gain visibility on Google.

The packs contain, among other things:

  • a semantic audit to detect the best SEO opportunities
  • developing content topics to write
  • content writing by professional writers

Depending on the pack chosen, at the end of the audit you will receive 15 to 60 texts of 800 words and up to 3 pillar pages of 2,500 words .

The most ambitious pack also offers the establishment of an internal network , to materialize the SEO clusters and link the contents together.

All content delivered is formatted with HTML tags to allow rapid integration into your CMS and is SEO optimized.